Previsible Buys Improove US to Expand Its AI-Driven SEO Capabilities

Previsible strengthens its people-first SEO and AI discovery capabilities with purchase of Improove US and partnership with IMN.

Previsible, revealed today that it bought Improove US, an international SEO firm founded by Michael Schwarz, a former Google Search Quality Leader.

Improove US's eCommerce and algorithm innovation, Internet Marketing Ninjas' (IMN) leadership in trusted link earning and digital PR, Previsible's human-centered AI identification and content knowledge come together in this year's second deal to develop one of the most comprehensive and people-first SEO and AI discovery programs in the industry.

Previsible's AI discovery experts provide brands with the human and technological depth required to remain discoverable, credible, and chosen in every new search experience as AI Overviews (AIO) and Generative Engine Optimization (GEO) transform how buyers find brands. In order to increase authority, visibility, and produce innovative content, Previsible specialists operate as an integrated extension of their clients' internal teams.

According to Jordan Koene, CEO and co-founder of Previsible, CMOs require a discovery partner that builds brand, demand, and returns cost-effectively and predictably. To deliver scale and quality while keeping human insight at the center of everything they do, we acquired the world-class eCommerce expertise of Improove US, combined it with the authority engine of Ninjas, and improved the content creation practice with AI agents.

Improove was created on innovation using data and algorithm research to provide eCommerce brands a tangible edge. They may expand that edge with Previsible. Together with IMN's authority and PR experience, their AI-powered content and analytics platform creates a performance engine that is unmatched in SEO.