Veeam appoints Allison Cerra as CMO to strengthen international brand strategy and data resilience in the AI future.

Veeam Software has hired Allison Cerra as Chief Marketing Officer (CMO). Cerra, who joined from Alkami Technology in 2021 as Chief Marketing Officer, reports directly to CEO Anand Eswaran. She has a unique perspective on enterprise technology, cybersecurity, and cloud technology from her previous senior positions at Hewlett Packard Corporate, McAfee, Intel, and Alcatel-Lucent.

According to Anand Eswaran, CEO of Veeam, Cerra recognizes the connection of technology and trust. She built brands that connect intensely with customers and teams that turn marketing into a growth engine. As Veeam arrives at its next phase of innovation, helping every organization trust its data to securely power AI, her leadership and clarity of purpose will help them convey that story to the world.

Cerra will oversee brand strategy, product marketing, demand creation, events, affairs, and digital engagement as the leader of Veeam's international marketing section. She takes on the role as Veeam strengthens its task to help firms in safeguarding and organizing their data for the AI future, ensuring that every firm can quickly improve, adapt, and use resilience.

Cerra An award-winning marketer and futurist, her previous senior positions included Chief Marketing Officer at McAfee, where she restored the company's brand identity following its division from Intel, and Vice President of Marketing at HPE, where she handled the company's digital-first market change during the COVID-19 pandemic.

Data resilience is more than simply security in a world where AI is transforming what's possible; it's permission to innovate. Veeam enables organizations to fully trust their data, enabling them to move more quickly and confidently. Cerra is excited to work with a company that is expanding resilience in the AI future.