To prepare professionals for the agile digital age, the two new six-month courses combine digital marketing, product management, and applied AI.

Digital Marketing with Applied AI and Product Management for the Agile AI Era is two specialized programs that EdTech platform Masai and IIM Trichy have launched together. These courses aim to prepare professionals for high-growth jobs in the digital economy by giving them practical experience and AI skills that are relevant to the industry.

The goal of these programs is to give professionals future-ready, AI-driven abilities. With 20+ real-world projects, Digital Marketing with Applied AI gives students practical experience in developing a strong portfolio and managing data-driven marketing teams while teaching them user-centric campaign thinking, sophisticated tools, and prompt engineering. With an emphasis on strategy, innovation, and leadership, Product Management for the Agentic AI Era equips future product managers to incorporate AI across the product lifecycle.

Both courses are six months long and include interactive case studies, industry-aligned curriculum, industry experts, top faculty mentorship, and career assistance for strong performers. AI-powered fintech courses are also being developed and will soon be released.

Through these programs, they are offering professionals and students a demanding, industry-aligned curriculum that combines theory with practical projects, said Prof. Saravanan P, Dean (Corporate Relations & Faculty Affairs), IIM Trichy. They concentrate on cultivating people who can lead by example, spur innovation, and make significant contributions to the expansion of their organizations.