Seasoned marketer to drive global growth and amplify Persistent’s brand through innovation.

Persistent Systems, a global market leader in digital engineering and enterprise transformation, has appointed Shimona Chadha as its new Chief Marketing Officer (CMO). Shimona will lead global marketing efforts for Persistent, led by strengthening the company's brand and business growth through creative and targeted marketing initiatives. With over 20 years of marketing experience across B2B, B2C, and B2B2C verticals, Shimona is highly experienced in leading marketing operations to extract business value and accelerate growth. Earlier, as Vice President and Head of North America Vertical Marketing at HCLTech, she played a key role in developing a generative AI-powered marketing engine. It facilitated deeper brand visibility, launch market success, and deal conversion in high-value markets.

Shimona has also held senior leadership positions in proven companies such as Vodafone Idea and Abbott, where she led customer-driven growth initiatives. She is based in New Jersey, USA, and will be part of Persistent's executive leadership team. Sandeep Kalra, Executive Director and CEO, Persistent Systems, received Shimona's appointment with great enthusiasm, "We are pleased to have Shimona join us at Persistent as we accelerate our AI-driven, platform-driven services strategy. Her data-driven and results-oriented marketing skills will be instrumental in accelerating market engagement, business development effectiveness, and differentiating Persistent in the marketplace."

Shimona Chadha commented, "Persistent's strong momentum and entrepreneurial mindset create an exciting time to be here. Marketing is a major key to scaling revenue, building brand visibility, and success in the market. I am looking forward to infusing purpose and precision into Persistent's compelling growth narrative." Shimona's guidance will drive Persistent Systems' expansion globally and facilitate its plans for ambitious growth via innovative marketing.