Matt Simon Appointed as the First CMO of Dash In, Supporting Expansion

Matt Simon is appointed as the Dash In’s first CMO, supporting growth, improving customer experience, and expansion in the Carolinas.

Dash In and Splash In ECO Car Wash has announced its first Chief Marketing Officer—Matt Simon. With a goal to strengthen Dash In's presence in North and South Carolina, Simon will assist in guiding the growth of the business.

In the position of CMO, Simon will lead campaigns that improve the shopping experience at stores and strengthen Dash In Rewards, the business's growing loyalty program. In addition, he will be influential in community involvement and supporting the company's food-forward goal. Simon's strong background in branding and development is important as the business tries to improve its consumer experience and community impact, according to Julian B. "Blackie" Wills, CEO and President of the Wills Group.

According to Wills, "Simon offers extensive expertise in business planning and visitor interaction." "Under his leadership, Dash In and Splash In will continue to maintain our community principles while improving the standard for fast retail." Simon has twenty-five years of marketing experience. He made efforts in brand development and attracting customers for both business and consumer markets while serving as CMO at Penn Foster Group before joining the Wills Group.

Simon stated, "I'm excited to be a part of Dash In and Splash, and it's an excellent opportunity to strengthen the strong foundation that already exists and contribute to the direction of convenience retail." Wills Group considers Simon's appointment as an achievement toward changing what customers need from convenience stores as they plan to grow and innovate. As the business grows, Dash In aims to be far more than a place to recharge; it aims to be a dependable, frequent place for service, food, and building relationships.