Harmonic to Showcase AI-Driven Streaming and Broadcast Delivery Innovations at IBC2025

AI-powered video, streaming, and ad tech breakthroughs will be introduced by Harmonic at IBC2025, improving broadcasters' efficiency, engagement, and revenue.

During IBC2025, which will take place from September 12–15 at the RAI Amsterdam Convention Center, Harmonic will highlight breakthroughs in broadcast distribution and video streaming. The business will highlight ad insertion technology, AI-driven processes, hybrid cloud, and on-premises streaming solutions, and developments in live sports streaming.

According to the company, the solutions help broadcasters and service providers increase viewer engagement, open up new revenue streams, and boost operational effectiveness throughout their video infrastructure. According to Gil Rudge, senior vice president of solutions and Americas sales for Harmonic’s video business, the company is thrilled to showcase advancements at IBC2025. These innovations aim to help broadcasters, streamers, and service providers maximize the value of their video workflow investments.

Their dedication to developing innovative, market-relevant video solutions is enabling service providers and broadcasters to provide their audiences outstanding value. Harmonic will provide solutions that boost operational effectiveness and agility. Harmonic's Software Spectrum X media server will give viewers a remarkable experience with higher visual resolution and double the channel density for UHD workflows.

Using the VVC codec and DVB-NIP standard, Harmonic's cutting-edge video compression technology allows HD video to be delivered across 5G networks at low bitrates, improving bandwidth efficiency for 5G applications. The business will highlight its hybrid streaming strategy, which combines centralized orchestration to enable users to simultaneously benefit from on-premises and cloud deployments. Harmonic will showcase its playout-to-delivery system, which can be accessed on-premises with VOS 360 Media SaaS and VOS Media Software, and XOS Advanced Media Processor.