Alliant acquired AnalyticsIQ to enhance data-driven marketing; Scarlett Shipp was named CEO of the combined company.

Inverness Graham, a buyout firm located in Philadelphia that specializes in purchasing cutting-edge businesses where technology is revolutionizing traditional industries, said today that it has acquired AnalyticsIQ through its marketing data and analytics company, Alliant. AnalyticsIQ, a pioneer in people-based marketing data and predictive analytics, combines statistical analysis and cognitive psychology to improve behavioral targeting and boost marketing effectiveness.

Advertisers may access high-value audiences and improve campaign outcomes through more precise targeting and personalization by using the company's survey-based approach and machine learning algorithms to model buyer patterns and intent. As a leading supplier of complete data-driven marketing solutions, the purchase of AnalyticsIQ enhances the combined company's position in the industry.

According to Managing Principal at Inverness Graham, Michael Morrissey, AnalyticsIQ's cutting-edge data solutions are a great complement to Alliant's capabilities in collaborative data and analytics. Delivering high-performing, insight-driven audiences across both established and new marketing channels is made easier when we combine AnalyticsIQ's predictive modeling and digital interfaces with Alliant's unique transaction data.

With additional customer applications and a wider market reach, the merged company offers a unique, data-rich platform. Together, we're excited to help Alliant and AnalyticsIQ reach their next stage of expansion. The current CEO of AnalyticsIQ, Scarlett Shipp, has been named the new CEO of the merged company as part of the acquisition. Alliant's founder and CEO, JoAnne Monfradi Dunn, has announced that she will step down from daily operations and take on an active role on the board to facilitate the transition and continue to provide strategic leadership at the board level.