Yamaha Motor Enters Agri-Tech with Automation and Digital Farming Solutions

Acquiring Robotics Plus and The Yield, Yamaha Agriculture, Inc. enables growers to practice precision agriculture.

To help growers in the specialty crop market become more sustainable, profitable, and resilient in the face of limited resources and climate change, Yamaha Motor Co., Ltd. announced the founding of Yamaha Agriculture, Inc., a new business dedicated to providing autonomous machinery and AI-powered digital solutions.

Yamaha Agriculture will use advanced data analytics and artificial intelligence (AI) to enable precision farming and data-driven decision making for growers of wine grapes, apples, and other specialty crops in North America, Australia, and New Zealand. The company will also offer robotics solutions for field operations, such as weeding and spraying, through the strategic acquisitions of Robotics Plus and The Yield.

A significant turning point in their Long-Term Vision 2030, ART for Human Possibilities, is the establishment of Yamaha Agriculture. According to Jim Aota, Chief Strategy Officer of Yamaha Motor, this project reflects the three main goals they have set for themselves in their 2030 Long-Term Vision: Advancing Robotics, Rethinking Solutions, and Transforming Mobility. Additionally, it is in line with Yamaha's worldwide technological plan, which emphasizes software-driven solutions, intelligent systems, and superior energy management.

With the establishment of this new business, they want to use Yamaha's technical know-how to support profitable and sustainable farming through a customer-focused strategy. Growers will be better equipped to handle issues related to resource limitations, workforce shortages, and climate change effects.

To solve major labor issues for producers, Robotics Plus offers an autonomous hybrid truck that can do a variety of tasks, such as weed management and spraying. The production optimizes on- and off-farm activities and provides production projections via the use of AI-powered models and sophisticated data analytics. With an emphasis on quality, dependability, and safety, the new farm company will scale these two cutting-edge solutions by utilizing Yamaha's lengthy history as a reliable producer of high-performance goods.