To transform SaaS billing with AI-driven pricing and developer-friendly tools, Stigg has raised $17.5 million.

Stigg claims to be the first scalable platform for contemporary billing stack monetization. In summary, the startup, which announced a $17.5 million Series A round on Wednesday, assists SaaS companies with pricing modeling, pricing page creation, determining (and modifying) which features and usage allotments should be included in which pricing plans, customer management, and more. Stigg's ability to accomplish all of this using an SDK that is accessible in the majority of languages and strives to keep out of the developer's way is one of its cool features.

Dor Sasson and Anton Zagrebelny, who had previously collaborated at New Relic, formed the business. Sasson informed Zagrebelny that he was in charge of New Relic's AI machine learning product line. They were the first team to attempt to monetize AI for the first time, and Anton and I were creating together. Selling to developers, New Relic was a sizable publicly traded corporation. They had new leadership with ambitious and optimistic ideas about usage-based pricing and how they might overlay more and more consumption-based models into their approach to going to market, and they were primarily employing a seat-based strategy. The magnitude, volume, and complexity of a public firm like New Relic changed significantly in terms of price and packaging, making it extremely challenging to drive home safely.

The founders chose to address this vacuum in the market themselves, as is the case with all successful business formation stories. Several well-known angel investors and institutional investors, including Unusual Ventures and Emerge Ventures, contributed $6.4 million to the team's 2021 seed round, which was revealed in 2022. AI21 Labs, Cloudinary, PagerDuty, Miro, and Webflow are just a few of the companies that utilize Stigg today.