Apple Set to Unveil iPhone 16 and New AI Features at 'Glowtime' Event

Enhancing Siri using generative AI, made possible by a partnership with OpenAI, will be the main attraction

Apple is preparing for "It's Glowtime," the company's most-awaited yearly product launchl event, which shall take place at its Cupertino headquarters on Monday. Under its "Apple Intelligence" plan of action, apple is expected to introduce the iPhone 16 along with new features powered by artificial intelligence.

The company's attempts in artificial intelligence will be featured during this year's event; reports have suggested that the company is integrating AI capabilities more deeply into its product range. Enhancing Siri using generative AI, made possible by a partnership with OpenAI, will be the main attraction. In line with their past AI announcements at the Worldwide Developers Conference this year, Apple executives are pointing to a more "natural" user experience through these developments.  The iPhone 16 is expected to offer AI innovations as well as OLED panels, a dedicated photo button, and a range of new color possibilities. Apple's most profitable time of year, the holidays, will be even more exciting with these improvements. Nevertheless, the company is facing many difficulties with the launch. Competition from rivals such as Huawei, which is anticipated to release its own products at the same time, will pose a challenge for the company. The U.S. Department of Justice additionally charged Apple of establishing an unlawful monopoly in the smartphone market, a charge Apple rejects, and the company is still facing serious antitrust trial over this.

This year, confidence among investors regarding Apple's AI efforts and continued revenue growth has pushed the company's stock higher.