The "Made In Singapore" campaign builds upon the success of STB Americas' "Best Night Ever" initiative
The Singapore Tourism Board (STB) in the United States launched the highly anticipated "Made in Singapore" campaign today. This global initiative revitalizes Singapore's "Passion Made Possible" branding by spotlighting the distinctive Singaporean experiences that elevate ordinary moments into extraordinary ones. From renowned landmarks to hidden gems, the campaign showcases the diverse array of experiences awaiting visitors in Singapore. In a notable collaboration, STB has partnered with the esteemed Saks Fifth Avenue to introduce the vibrancy of Singapore to luxury shoppers in the U.S. under the theme "Vacations. Made in Singapore." This collaboration features a special window display at Saks Fifth Avenue's flagship store in New York, spotlighting prominent Singaporean landmarks such as The Jewel at Changi Airport, Gardens by The Bay, and the Lau Pa Sat Hawker Center, among others.
The display, available until March 13, 2024, incorporates QR codes linking to a dedicated landing page on Saks.com, offering a travel and shopping guide and a chance to win an exclusive luxury trip to Singapore with Remote Lands. Complementing the window displays, STB introduces a captivating 3D billboard in Times Square, showcasing the extraordinary experiences Singapore offers. As part of a global campaign targeting audiences in China, India, Indonesia, and the United Kingdom, this visual spectacle will be on view until March 24, 2024.
