In order to handle the media mandate and performance advertising for Tommy Hilfiger and Kenneth Cole New York, Sociowash has announced a strategic partnership with Titan Company.
Due to their long-standing partnerships, the Indian giant has exclusive marketing, distribution, and retailing rights in India for these international brands' watches. As a result, these brands are expanding throughout the nation in line with their global product portfolio.
Sociowash started the media and live marketing efforts for Tommy Hilfiger and Kenneth Cole New York watches. Both brands have introduced new collections, and according to a press release from the company, Sociowash is responsible for implementing creative tactical digital strategies to raise awareness, create buzz, and increase sales across many digital platforms.
Co-founder of Sociowash Pranav Agarwal was excited about the partnership, adding they were excited to work with Titan Company to improve Kenneth Cole New York and Tommy Hilfiger watches' online presences. He went on to say that these venerable companies should have advertising that captures their distinct character and appeals to the audience's discriminating tastes.
The Titan Company's head of international licensed brands, Reema Vazirani, stated her excitement about the partnership and said that the sector was dynamic and needed a digital approach that complemented their brands' core values. Reema claims that Sociowash showed a thorough comprehension of their strategy and put out a strong proposal to improve these well-known businesses' online visibility.
The Sociowash and Titan Company partnership is anticipated to revitalize these brands' digital marketing strategies and ensure that their legacy will endure in the digital era, the company added.
