Business Fortune
The Creative Momentum, a nationally acclaimed business, was established in 2012 when its co-founders realized that the majority of digital marketing organizations were bad at forming relationships and would often choose a template and customize it for their clients, producing results that were below standard. To fill this void, Creative Momentum was founded to offer best-in-class full-service creative and digital marketing services.
Three years running, The Creative Momentum has been recognized by the Atlanta Business Chronicle as one of the Top 100 Fastest Growing Private Companies in Atlanta, earning it the Pacesetter Award. The Creative Momentum was an INC. 5000 award in both 2017 and 2018. The company was listed by CIO Review as one of the top 20 web design and development solution providers in 2015.
Michael White, the president and co-founder of The Creative Momentum, was recently interviewed by us to learn more about the tactics and innovations used by the business. Continue reading to see the interview snippets.
How do you assist your clients in planning ahead and remaining current?
We constantly do research and strive to adhere to best practices. We stay one step ahead of our rivals because we are constantly analyzing what is relevant, what isn't working, and what is working. Our clients come from a range of industries, and each has distinct aims and objectives that we work with. Thus, before offering to assist our clients with their strategy, we make an effort to comprehend their objectives, what they hope to achieve, and what success looks like—whether that be more lead generation, improved conversion rates, or an improved user experience for their prospective clients.
Could you briefly describe the services you offer?
The UI/UX guidelines for creating unique websites served as the foundation for our business. Therefore, we don't provide templates or prefabricated solutions. We're not only selecting and altering the template. We essentially start with a fresh sheet of paper, and from there, we create bespoke designs, wireframes, mood boards, sitemap architecture, and content management systems (CMS) that meet the needs of our clients.
We also do content writing, inbound marketing, PPC advertising, and SEO. We create websites with the best SEO methods, which can include completing an initial SEO analysis or continuous SEO optimization. We also offer pay-per-click advertising on Facebook, LinkedIn, Google Search and Display, and other platforms. Because after the website has been updated and goes live, our main focus will be on ensuring that the targeted website receives traffic.
Inbound marketing, which draws visitors to websites with valuable content—such as live chat or call-to-actions like gated content resources, completing a form to receive a white paper or case study, as well as workflows with their marketing automation tools to enable us to set up drip campaigns for our clients—is something that The Creative Momentum is also a big supporter of. We are a full-service digital marketing agency. In addition, we handle a great deal of creative and graphic work, which includes developing and designing unique software.
How do you, as a digital agency, differentiate yourself?
Our work is what sets us apart; it speaks for itself. It distinguishes us from our rivals, and we frequently hear from clients how much they value our work. It has a completely distinct appearance and feel. Furthermore, we are able to apply all of our expertise and skill sets from across all of our sectors to create the finest user experiences and marketing strategies for our clients because we are not industry-specific or dabbling in templates.
How do you continually drive exceptional results for your clients? What's the deal?
We feel that it is crucial to conduct in-depth questionnaires and executive stakeholder interviews after being chosen for a project with a customer in order to fully comprehend their objectives, as each person has a unique website and marketing requirements. We want to make sure that everyone is heard and apply all of that knowledge to the new website or marketing plan.
What does The Creative Momentum consider innovation to be?
It's about experimenting and implementing new ideas, such as A/B testing and ongoing optimization, whether it's personalized or mobile-first design or the newest and best technology. Therefore, the key to achieving the greatest outcomes is to stay ahead of the curve and implement the ideas that we can use now, much like we do with popular AI chatbots like Drift, which allows you to customize and alter messages based on user actions. In this manner, you can serve material to a customer based on whether it is their second or third visit to the website.
About the Leader
Michael White, President and Co-founder
With more than 15 years of expertise, Michael knows how to meet and even exceed the expectations of his clients. At The Creative Momentum, he oversees all aspects of revenue and operations and contributes to the agency's expansion and thought leadership. Michael has contributed to The Creative Momentum's growth into a full-service creative and digital marketing agency that is ranked both locally and globally. As one of the Top 100 Fastest Growing Private Companies in Atlanta, The Creative Momentum was recognized by the Atlanta Business Chronicle and was awarded the Pacesetter Award three years in a row because of Michael's leadership. The Creative Momentum was an INC. 5000 award in both 2017 and 2018.
