There has never been more competition or confusion in the wellness industry. Every year, there are new exercise programs, diet trends, and eye-catching apps that promise to instantly improve health. Finding a program that produces long-lasting benefits, provides sincere support, and cuts through the clutter of passing trends continues to be the true challenge for millions of individuals. Credible, results-driven health advice is becoming more and more in demand as customers look for answers based on science rather than hype.

FASTer Way to Fat Loss has become an influential player in this changing market by providing a methodical, education-focused strategy that has connected with customers all over the world. Since its founding by Amanda Tress, the company has become well-known for combining digital accessibility, community responsibility, and nutrition strategy – all of which are in line with the current trend toward long-term, sustainable wellbeing.

In an exclusive interview with Business Fortune, Amanda Tress, Founder of FASTer Way to Fat Loss, shared how the company grew from her personal health journey into a science-driven digital wellness movement, empowering hundreds of thousands through sustainable nutrition, strategic workouts, strong community support, and bold innovation for the future.

Interview Highlights

How did Faster Way to Fat Loss begin? What is the story of the company?

Inspired by her own health journey and professional frustration, Amanda Tress launched FASTer Way to Fat Loss. As a qualified nutrition and strength coach, she spent years working with clients in the gym, but despite their efforts, they saw little progress. She started experimenting with sophisticated nutrition techniques like carb cycling, macro tracking, and intermittent fasting based on her experience, and the results were striking. With just 11 clients, she started the first FASTer Way pilot program in 2016. Over time, she improved it and created a scalable, certified-coach model. She transformed FASTer Way into a successful online wellness company that today enables clients and coaches worldwide by fusing her experience in fitness with a thorough understanding of digital marketing, which she developed from her prior agency work.

How has the company grown since its foundation? What are some of the factors that have led to the growth of Faster Way to Fat Loss?

Since its launch in 2016, FASTer Way to Fat Loss has evolved from a small online coaching program into one of the nation’s leading digital wellness platforms, now serving hundreds of thousands of clients. The company’s impressive growth is driven by its science-based approach to nutrition and fitness, its powerful community-centric model supported by 5,000 certified coaches, and its unwavering mission to help individuals achieve sustainable health and long-lasting results.

What were some of the key challenges Faster Way to Fat Loss overcame during its Journey?

Faster Way to Fat Loss navigated rapid scaling by carefully balancing fast growth with its commitment to a personal, high-touch client experience. The company addressed these challenges by relying on science-backed results, strengthening its community-driven model, and continually investing in technology and coach development to ensure a consistent client experience as the brand expanded.

What are the services provided by Faster Way to Fat Loss? Can you detail them for our readers?

FASTer Way to Fat Loss delivers a comprehensive digital wellness program built around three core pillars – nutrition, fitness, and accountability. The platform equips clients to fuel their bodies through whole-food nutrition, intermittent fasting, and carb cycling, supported by daily workouts ranging from strength training and HIIT to low-impact sessions. Participants gain access to app-based meal plans, macro tracking tools, and guided workout videos, complemented by personalized support from certified coaches and a highly engaged online community. The company also extends its value proposition through on-demand workouts, live training events, and a curated line of clean supplements and protein products designed to sustain long-term health and energy.

What distinguishes Faster Way to Fat Loss from other wellness or fitness programs in today’s crowded market, and how do you maintain consistent results and community engagement across such a rapidly growing global client base?

FASTer Way to Fat Loss differentiates itself in a saturated wellness market by prioritizing education, empowerment, and long-term sustainability over quick fixes. The program is built on science-backed strategies – whole-food nutrition, intermittent fasting, and intentional workouts – while teaching clients why these methods work so they can build lasting, repeatable habits. A key competitive advantage is FASTer Way’s certified-coach model and highly engaged digital community, which ensure accountability and personalized guidance at scale. This structure enables the brand to consistently deliver results and maintain strong community engagement, even as its global client base continues to grow rapidly.

The Faster Way VIP Membership is designed to help clients sustain momentum beyond the initial six-week program. How does this next-level support system ensure continued fat loss, strength gains, and long-term lifestyle transformation?

The FASTer Way VIP Membership functions as a strategic extension of the initial program, offering a structured ecosystem that supports sustained performance and long-term transformation. Beyond foundational training, VIP members receive fresh workout cycles, updated meal plans, advanced nutrition guidance, and ongoing live coaching. This continuity of structure, accountability, and community ensures participants not only maintain fat-loss and strength gains, but also develop sustainable lifestyle habits. Exclusive challenges and premium content further keep the experience dynamic, helping clients stay engaged and consistently progressing.

What are Faster Way to Fat Loss plans for the future?

Faster Way to Fat Loss is focused on solidifying its position as the world’s most trusted and influential fitness and nutrition brand. Backed by a world-class team and bold innovation, the company aims to impact millions more lives while scaling its growth toward a billion-dollar movement by 2030.

Would you like us to highlight something important happening in your company that we may have missed asking about?

One initiative we’re particularly proud to highlight is the ongoing expansion of the FASTer Way Certification Program. We are making significant investments in advanced education, tools, and technology to better equip our coaches to serve their clients. This certification extends far beyond fitness – it emphasizes leadership, business development, and the ability to spark meaningful, community-level change. The next phase of this program is enabling us to scale our impact globally by empowering more highly qualified coaches to deliver consistent, science-backed results.

A leader redefining digital wellness

Amanda Tress is the Founder and CEO of FASTer Way to Fat Loss, one of the fastest-growing digital fitness and nutrition companies in the United States. She launched the program in 2016 to help people transform their health through a science-based, sustainable approach that combines intermittent fasting, whole-food nutrition, carb cycling, and strategic workouts.

Under Amanda’s leadership, FASTer Way has grown into a multimillion-dollar brand with thousands of certified coaches and more than 529,000 clients worldwide. Known for her mission-driven leadership and innovative use of digital platforms, Amanda has redefined how wellness and accountability are delivered online. She is passionate about empowering women – both clients and coaches – to thrive physically, financially, and personally through education, community, and purpose-driven business.

“FASTer Way pairs each client with a certified coach and a strong online community for accountability and encouragement.”