A product engagement analytics platform is essential for B2B SaaS organizations to better understand user behavior, identify customers who are at risk of leaving, and increase feature uptake. Businesses lose out on significant usage trends without it, which leads to poor product choices, lost income, and poor client retention.  Accoil Pty Ltd. fills this gap with AI-powered engagement scoring, real-time insights, and automated workflows. Their platform helps customer success and product teams quickly respond to signs of customer disengagement or growth opportunities. By making analytics simple and revealing meaningful patterns, Accoil significantly improves customer retention, drives growth, and enables smarter decision-making.

About Accoil Pty Ltd

Founded by the same team that created ProForma (which Atlassian acquired in 2021), Accoil is consciously attempting to establish itself in a volatile analytics sector. In a public commitment letter, the company's founders directly addressed industry worries over tool longevity by highlighting their long-term vision and stability assurance to clients. The timing appears strategic, as Accoil has been actively courting customers since June; another analytics platform that recently announced its shutdown. This transition opportunity allows the company to demonstrate its core value proposition while helping displaced teams migrate their critical workflows.

Accoil markets itself as a B2B SaaS-focused solution that identifies at-risk clients and gives teams actionable information straight from Slack and CRM integrations, in contrast to typical product analytics solutions that concentrate on event recording and dashboard development. The platform targets product, customer success, and go-to-market teams who must comprehend customer health signals without becoming overwhelmed by data, emphasizing account-level analytics over user-level metrics.

The company's founders describe their motivation as solving a familiar problem: customers leaving without clear warning signs, despite having access to product analytics. Accoil claims to bridge this gap by answering the critical "so what?" and "now what?" questions that traditional analytics tools often leave unanswered. With 15 years of combined experience and a track record including SmartyGrants, the founders are betting that their focus on simplicity, B2B workflows, and explicit stability commitments will differentiate them in a crowded market where acquisition and pivot announcements have become commonplace.

What's in Accoil?

Account and User Visibility

Recognize which accounts are doing well and which ones need encouragement. Accoil gives you a comprehensive picture of how users are interacting with your product. To view the overall picture at the account level, zoom out. To identify important users at each business, including the champions, the inquisitive, and everyone in between, zoom in. It serves as your next move's map. You'll always know who is worth talking to and where to spend your time.

Customizable Scores

You can use Accoil to create engagement rankings that are based on the events that are most important to your product, as many score profiles as you like can be created. Everyone receives the necessary perspective on sales, success, and the product. One common data set is customized for each team. Additionally, since you have complete control over the metrics being used, everyone is aware of the significance of each score.

Account Prioritization

No more speculating. Based on real-time involvement, Accoil indicates which accounts want your attention at this moment. Additionally, you are in charge because scoring is completely clear and adaptable. Create automated priority lists that inform you of who should be contacted, when, and why. It is your data-driven to-do list.

Integrations

Accoil seamlessly integrates with your current workflows, eliminating the need to chase changes or switch tabs. Wherever your teams are already operating, risks and opportunities present themselves, allowing them to take quick action and maintain their lead. Utilize product engagement data to initiate support follow-ups, initiate retention plays from your success tools, and automate tasks in your CRM—all from the systems you now use to communicate with customers. No disturbance, simply more intelligent action.

Fast Implementation

Give your staff the tools they need in weeks, not months, to increase revenue, identify risk, and improve retention. In just 14 days, you will have precise product engagement data thanks to Accoil's free onboarding. Before the next billing cycle, that translates into sharper plays, better timing, and clearer messages.

AI-powered Summaries

Accoil gives clarity on all accounts instantly. View the current performance of each account, identify patterns, and discover unexpected insights.

Data Visualization Elements

Accoil allows you to look beyond today. Spot the trends. Track patterns across your customer portfolio — and see what’s changing before it becomes a problem.

SOC2 and GDPR Data Privacy Compliance

Accoil takes the privacy of your data very seriously since your clients do too.

Redefining B2B SaaS Engagement: Moving from Insights to Impact

Accoil Pty Ltd. presents itself as a strategic growth partner rather than merely another analytics tool in a market where retaining customers is just as important as acquiring new ones. Accoil turns raw data into distinct, actionable goals by fusing real-time account insights, AI-powered engagement score, and smooth workflow integrations. Its emphasis on stability, speed, and simplicity provides go-to-market, customer success, and product teams with the clarity they need to make decisions. Accoil provides what really counts in a field that is frequently hampered by complexity and uncertainty: visibility, assurance, and quantifiable outcomes.

“We’re ready to welcome you into something better — not just a new product, but a long-term home for your product insights, your user engagement data, and your team’s growth.”