NetSuite AI Helps Therabody strengthen global operations through AI powered automation, unified business systems, and improved efficiency across more than 60 countries.

NetSuite AI Helps Therabody Scale Global Operations with Smarter Automation

NetSuite AI Helps Therabody achieve greater operational efficiency as the wellness technology company continues its global expansion. After securing a $165 million private growth equity investment in 2022, Therabody adopted Oracle NetSuite to replace disconnected business systems, streamline workflows, and support rapid international growth. The move has enabled the company to simplify operations, reduce costs, and improve decision making with AI powered automation.

Today, Therabody operates in more than 60 countries, offering wellness products such as the popular Theragun device while managing a growing portfolio of products and customers through a unified cloud platform.

AI and Automation Drive Business Growth

Following its investment round, Therabody needed a scalable enterprise platform that could support ecommerce, inventory management, customer relationship management (CRM) and financial operations from a single system.

By implementing Oracle NetSuite, the company eliminated manual data transfers between disconnected systems and gained real time visibility into its global operations. The platform also supports 27 languages and 190 currencies, making it easier to manage international business activities.

"With rapid growth, we've seen firsthand how a complex technology stack becomes difficult to scale. NetSuite has helped us bring our operations together with AI capabilities that simplify and accelerate workflows," said Yash Murali, Chief Technology Officer at Therabody.

Lower Costs and Faster Decision-Making

According to Therabody, combining its technology stack with NetSuite has reduced technology costs by approximately 45%. The company has also implemented NetSuite Advanced Order Management, enabling it to process and ship thousands of customer orders daily while handling peak shopping periods more efficiently.

Another key addition is the NetSuite AI Connector Service, which allows Therabody to securely connect AI models with enterprise data while maintaining governance and security standards. Using natural language queries, teams can quickly access operational insights, automate inventory and order workflows, and accelerate financial reporting.

Building a Foundation for Global Expansion

Therabody's digital transformation demonstrates how integrated cloud platforms and AI are becoming essential tools for fast-growing businesses. By replacing fragmented systems with a unified enterprise solution, the company has improved visibility, met requirements, and created a scalable foundation for future growth.

Business Fortune believes that as more businesses adopt AI driven enterprise software, Therabody's experience highlights the role automation can play in improving efficiency while supporting expansion into global markets.

 

FAQs

  1. How has NetSuite AI helped Therabody?

NetSuite has helped Therabody's global operations, automated workflows, improved visibility, and supported AI-driven decision making across the business.

  1. Why did Therabody implement NetSuite?

The company needed a scalable enterprise platform after raising $165 million and expanding its product portfolio and international operations.

  1. What savings has Therabody reported?

Therabody reported that implementing NetSuite has reduced its technology costs by approximately 45%.

  1. What is the NetSuite AI Connector Service?

It is a solution that securely connects AI models with NetSuite data, enabling natural language queries, workflow automation, and faster reporting while maintaining data governance.

  1. How does NetSuite support Therabody's global business?

NetSuite supports operations across more than 60 countries with multi-language, multi currency capabilities, centralized business management, and AI powered automation.