- Mahadharani Vijay

The £9 Halo Glow release is driving buzz as one of the latest affordable glass skin products in beauty.

e.l.f. Cosmetics, a Beauty bran, is once again capturing attention in the cosmetic world with the launch of its latest complexion product, the Halo Glow Silky Powder Highlighter, a £9 addition to the brand’s popular Glow collection and a new entry in the growing demand for glass skin products.

The newly launched highlight is already establishing strong interest among beauty retailers for its “buttery soft” touch and luminous gloss, with early customers praising its ability to deliver a smooth, glass skin glow inspired by the Korean glass skin trend without appearing overly glittery or heavy on the skin. Available in 5 shades, ranging from champagne gold and rose gold to the deeper Bronzed Baddie, the powder highlighter is formulated with finely milled microshimmer designed to create a radiant, long-lasting finish.

According to buyer feedback, the product is also resistant to caking and creasing, making it a practical option for those concerned about highlighter settling into fine lines or under-eye areas. Several customers have compared the product’s effect to more expensive alternatives, with some describing it as a budget-friendly dupe for premium highlighters, including options from Rare Beauty. Others have praised its lightweight touch, noting that it feels like a blend between a cream and powder formula and applies evenly without patchiness or fallout.

Designed for use on cheekbones, brow bones and other high points of the face, the compact product can be paired with the brand’s High Points Highlighter Brush for application. e.l.f. Cosmetics has also suggested layering the powder over its Halo Glow Highlight Beauty Wand for a more intense finish.

The £10 liquid formula, infused with hydrating squalane, has also drawn comparisons to higher-priced glow products, including Charlotte Tilbury’s Beauty Light Wand. Although the highlighter is still a new launch, it has already earned a strong 4.7 star rating from early buyers. While most reviews have been overwhelmingly positive, some shoppers have offered more mixed reactions, suggesting the product may not suit every preference despite its growing popularity.

Thus, Business Fortune is of the view that e.l.f. Cosmetics continues to win with affordable, glow-focused beauty launches.

About The Author

Mahadharani Vijay is a writer specializing in digital marketing, electric and concept cars, gadgets, and media and entertainment. She focuses on turning emerging trends and innovations into clear, engaging, and accessible stories for both professionals and wider audiences.