Zero referral coverage expands to 125 million products under ₹1,000, reducing logistics costs and boosting small seller profitability nationwide.
Amazon India has launched a significant fee reduction initiative targeted at improving growth for sellers across the country, increasing zero-referral fee coverage by more than tenfold. By 2025, the company aims to cover over 125 million products priced under ₹1,000 over 1,800 categories, up from 12 million previously.
Easy Ship fees for products under ₹300 have been lowered by more than 20% as part of the updated fee structure, which goes into effect on March 16. The Easy Ship concept allows sellers to keep products on their own premises while Amazon handles pickup and delivery, making it an appealing choice for small and budding enterprises due to lower upfront practical expenses. Furthermore, sellers that ship several pieces in a single package can save up to 90% on the second unit's selling expenses, significantly improving overall profitability.
According to Amit Nanda, Director of Selling Partner Services at Amazon India, the move builds on fee reductions made last year and is intended to help a broader range of sellers, particularly small enterprises and entrepreneurs in Tier-II and Tier-III locations. He noted that by eliminating referral fees in a variety of categories and cutting logistical costs, retailers can save up to 70% in fees.
The reduction of referral fees for products below ₹300 last year, according to Bengaluru-based vendor Ashish Agarwal, creator of Earthen Story, was a game-changer for affordable products. His company grew by 50 percent as a result of the shift, which allowed it to aggressively scale listings and advertising. Amazon sellers. Self-ship, Easy Ship, or Fulfilled by Amazon where the company handles storage, packing, and delivery are the three fulfillment choices available to customers.
