According to IBM Thailand, a human-centered approach, smaller AI models, and smart usage of AI will result in broader AI adoption by 2025. It is anticipated that companies in industries such as banking, healthcare, and education would increase their investments in AI.
AI is transitioning from experimental initiatives to strategic deployments, according to Anothai Wettayakorn, managing director of IBM Thailand. Even though a lot of businesses explored AI in 2024, only 5–10% of these initiatives were fully implemented. Businesses will give top priority to AI initiatives that yield high returns on investment (ROI) by 2025.
For greater benefits, businesses will increasingly concentrate on bigger, riskier ventures. In just two years, IBM saved $5 billion with AI, and it anticipates that this figure will rise to $3 billion yearly.
The need for "rightsized" AI models, which use less data and have a less environmental effect, is increasing, according to Anothai. For simpler procedures or activities like dealing with local languages, these more compact, specialized versions are perfect.
To manage projects, adhere to rules, and prevent hazards like unauthorized software use, businesses require a unified AI system. Such a platform, created by IBM, complies with the AI Act of the European Union and aids in the preparation of upcoming laws, such as those in Thailand.
The ability of agentic AI to work both independently and in tandem with humans will be crucial in enhancing productivity and consumer satisfaction. To guarantee ethical use, companies must establish explicit guidelines.
Prioritizing human-centric AI will boost customer satisfaction, automate repetitive processes, and foster employee innovation. Additionally, empathetic AI design may increase brand trust and consumer loyalty.
According to a research by IBM, Thai businesses are spending money on AI to manage customer interactions (16%), enhance IT systems (18%), and automate back-office processes (29%). High prices, a dearth of tools, and vendor limitations are obstacles.
IBM intends to work with three institutions to develop a program called "AI Change Agent" that will teach people to oversee AI initiatives in companies.
Only 11% of Asia-Pacific organizations expect immediate benefits within two years, while the majority expects returns on AI investments between two to five years.
