Spotify Offers Authors of Audiobooks Insightful Marketing Tools

With the introduction of Spotify for Authors on Tuesday, the company unveiled a new suite of resources for publishers and authors who distribute audiobooks on its platform.

Like its current initiatives, Spotify for Artists and Spotify for Creators (formerly Podcasters), Spotify for Authors will provide authors and publishers access to a suite of promotional tools as well as the ability to monitor data and insights on the usage of their audiobooks and catalog on the site.

According to the firm, writers and publishers of all sizes will be able to use the platform, which will help them better understand their audience by revealing not just what books they read but also what kinds of podcasts they listen to. Authors may find it easier to choose which podcasts to use to promote their books and, more broadly, what kinds of shows could be the most suitable for running advertisements thanks to this special capacity to aggregate listening statistics.

In addition to using marketing tools like redemption coupons for distributing royalty-free copies (if permitted by the publisher), writers and publishers will be able to utilize the analytics to learn more about the combined ages and gender demographics of their listeners. Additionally, Spotify will issue promo cards with content intended for social media sharing.

Additionally, a new feature that Spotify is introducing will allow authors to create author profiles, which will allow fans to discover more about their favorite authors in the same way that they do about their favorite musicians.

According to the firm, it will add more tools and insights to the Spotify for Authors platform next year and create new listening experiences for users, such as the "follow-along experience," which is already undergoing testing. This experience incorporates book-related supporting content, such as pictures, graphics, and illustrations, which are time-synchronized with the narrative being read. As it adds additional features over time, Spotify hopes to address publisher and author feedback.