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In Bengaluru, 60% of property purchases in 2024 made by Millennials and Gen Z


Real Estate

Bengaluru 60% property

Bengaluru real estate trends in 2024, according to NoBroker, suggest that over 60% of property purchases in Bengaluru between January and June 2024 were done by Millennials and Gen Z.

According to NoBroker co-founder Saurabh Garg, 16% of these sales came from Gen Z, or people between the ages of 11 and 26, while the remaining 72% came from the Millennial generation, which is made up primarily of people between the ages of 27 and 42. The data indicates a noteworthy shift in the housing market, with the average price of properties purchased ranging from INR 70 lakh to INR 1.1 crore. This suggests that younger buyers in Bengaluru real estate are willing to make substantial real estate investments. In addition, compared to the same period in 2023, this segment's activity in the housing market climbed by 10%.

Women are becoming more and more involved in the Bengaluru property market in 2024 as well. According to NoBroker research, about 32 percent of female purchasers are interested in buying real estate, either on their own or as co-owners. This increase in female participation may be attributed to more general economic trends that highlight women's increasing financial independence as a result of their employment and entrepreneurial endeavors. Cultural changes and government programs that support women's emancipation have a significant impact on the real estate market and should not be disregarded.

Regarding property types, about 60% of purchasers showed interest in projects that are still under development, believing that costs will increase as completion draws closer. Given that developers sometimes demand a premium for properties that are almost ready for occupancy; this tactic demonstrates faith in the long-term worth of these investments.


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