The USA Rugby Board of Directors announced Bill Goren as USA Rugby Chief Executive Officer
With a background encompassing over two decades of senior leadership in sports marketing and development, Goren transitions into his new role at USA Rugby following his tenure as Deputy Commissioner of Major League Rugby, where he spearheaded Rugby Marketing and Business Operations for the professional league in North America. His appointment comes at a pivotal time for USA Rugby, which anticipates significant growth opportunities in the coming years with the 2028, Summer Olympics and the Men’s and Women’s Rugby World Cups scheduled for the United States in 2031 and 2033, respectively. As the national governing body for the sport, USA Rugby aims to unite the rugby community around these landmark events while expanding participation nationwide.
As USA Rugby gears up for major events such as the Olympics and Rugby World Cup, Goren's expertise will be instrumental in driving participatory growth, enhancing member value, and increasing fan engagement. He views these events as transformative opportunities to elevate rugby within American sports culture and is committed to harnessing their legacy impact to propel the sport forward. Goren emphasizes the importance of collaboration and coordinated efforts among stakeholders to realize the shared objectives of rugby growth in the United States. Through collective dedication and unity, he is confident in his ability to translate aspirations into tangible progress for the sport.
