Skip4, a advertising agency co-founded by Vice President Rachel Alexander and President Erin Schendle debuts today to emphasis on increasing the channel’s media budget share.

The excitement surrounding in-game advertising is pushing more firms to get involved. Skip4, a brand-new advertising agency with a gaming specialty run by females who are proud to identify as "gamers," is putting more of an emphasis on increasing the channel's media budget share.

Vice President Rachel Alexander and President Erin Schendle co-founded the new business, which made its debut today. 

According to Schendle, the goal is to inform companies about how, like in other digital media channels, they can use targetable and measurable solutions to reach more than 3 billion gamers worldwide.

For the previous two years, OpTic Gaming's collaborations have been led by the two founders. However, since the mid-2000s, they have collaborated in a variety of media marketing capacities. They have worked together on TV for over ten years at TEGNA's WFAA Media and on radio for CBS and Cumulus Media.

They have appointed Sonya Artz, a former employee of TEGNA and fellow OpTic Gaming employee, to lead client services.  Like the co-founders did in their WFAA days with the emergence of OTT and CTV, they intend to work together to help customers create effective strategies for the gaming market by leveraging their experience bringing brands into media channels as they mature, according to Schendle.