Business Fortune
Shaping the future of healthcare marketing requires more than just expertise—it demands fearless innovation, relentless determination, and an unwavering commitment to excellence. Women entrepreneurs worldwide are breaking barriers, redefining industries, and inspiring change, and among them, Svetla Kibota stands as a true force of transformation. As the Founder of Bloom Creative, she has not only disrupted traditional marketing paradigms but has also pioneered groundbreaking strategies that empower healthcare brands to succeed in an increasingly complex landscape. With more than two decades of experience spanning pharmaceuticals, medical devices, and medical technology, Svetla has become a powerhouse in the industry, helping brands elevate their market presence, engage key stakeholders, and drive measurable impact.
Empowering Healthcare Brands through State-of-the-Art Marketing Solutions
Healthcare brands face unique challenges that demand innovative solutions and strategic approaches. Navigating this complex terrain requires a partner that not only understands the intricacies of the industry but also possesses the creative process to elevate brand visibility and engagement. Bloom Creative stands out as that essential partner, delivering impactful marketing strategies that resonate with target audiences and drive results.
For more than twenty years, Bloom Creative has led the way in healthcare marketing, focusing solely on the medical device and healthcare industries. Established to tackle the distinct challenges that healthcare brands encounter, Bloom Creative has transformed into a creative and strategic powerhouse. This transformation is fueled by a diverse team of healthcare strategists, creatives, and technologists. Nestled in a vibrant urban environment, their headquarters thrives with the spirit of innovation and collaboration, where every team member contributes valuable industry expertise and unique insights.
Bloom Creative's journey began with a commitment to navigate these complexities and empower healthcare brands to succeed. They understand that effective marketing in this sector goes beyond traditional approaches—it requires a deep understanding of clinical nuances, patient needs, regulatory landscapes, and technological advancements.
A La Carte of Services
In addition to their bundled services, Bloom Creative offers a range of standalone services tailored to specific marketing needs. Their Brand Strategy services conduct in-depth healthcare market research, develop robust positioning strategies, and craft compelling brand messages that resonate with target audiences. Their Digital Solutions create sophisticated corporate and product websites, produce engaging healthcare videos and animations, manage online advertising campaigns, execute email marketing strategies, and develop mobile applications that enhance patient engagement and brand visibility.
Their Product Launches services assist with product naming, brand identity development, campaign concepts, media planning, content creation, and social media marketing strategies tailored to the healthcare industry. Sales Support services provide comprehensive sales collateral such as brochures, product demos, point-of-sale (POS) materials, and interactive mobile training tools that empower sales teams and educate healthcare professionals about products and services. Trade Show strategies include designing impactful booth layouts, developing digital displays and signage, implementing promotional activities, and organizing targeted engagements for medical conferences and industry events.
Launch Brand Bundle
For healthcare brands preparing to launch a new product or enter a competitive market, Bloom Creative's Launch Brand bundle provides comprehensive support. The Brand Foundation service conducts thorough discovery sessions to identify brand drivers and stakeholder insights, developing clear brand visions, defining brand personalities, and mapping communication strategies that resonate with target audiences. The Launch Campaign Concepts service creates compelling campaign concepts that convey the brand's unique value proposition, resonate emotionally with healthcare professionals and patients, and drive engagement across digital and traditional marketing channels.
Their Landing Webpage service designs visually appealing and user-friendly landing pages that reinforce brand messaging, capture leads, and drive conversions, leveraging WordPress for seamless integration and performance tracking. The Clinical Education service develops educational materials such as product manuals, interactive training slides, quizzes, animated product demonstrations, instructional videos, and detailed medical illustrations that support healthcare professionals in understanding and utilizing new products effectively.
Bloom Creative's commitment to excellence and innovation has earned them a reputation as a trusted partner for healthcare brands navigating the complexities of the industry. With a deep understanding of healthcare nuances and a passion for creative solutions, Bloom Creative continues to empower clients to achieve their business goals and make a meaningful impact in the healthcare marketplace. Whether launching a startup, expanding market presence, or innovating existing products, Bloom Creative's holistic approach and tailored solutions ensure that healthcare brands thrive in a competitive and dynamic industry landscape.
Svetla Kibota | Founder
When it comes to healthcare experience, Svetla Kibota certainly has a healthy dose. With a background of more than twenty years in the pharmaceutical, medical device, and medical technology sectors, she has managed a breadth of medical brands and spearheaded numerous product launches.
Prior to founding Bloom Creative, Svetla led the marketing and client services teams at Lathian Health, an interactive medical marketing and medical education agency where she helped recruit clinicians to the digital campaigns of multiple healthcare brands. Before that, she worked across Europe and the U.S. for Gilead Sciences and Applied Medical Devices, in both marketing and sales roles. She began her career as a researcher in biochemistry and gene delivery for NeXstrar Pharmaceuticals.
Svetla Kibota holds an MBA from UCI’s Paul Merage School of Management. She also earned dual degrees in Biology and French Literature along with a minor in Chemistry from CSUF.
