Business Fortune
Marketing has long been plagued by uncertainty—businesses invest millions into campaigns, hoping for success but often left questioning the true impact of their efforts. Traditional measurement techniques have failed to provide the depth of insight needed to navigate the complexities of modern advertising. That’s where Sara Moorthy’s Leavened comes in—not just as a solution, but as a revolution.
At the helm of Leavened, Sara has fused state-of-the-art technology with advanced analytics, ensuring that marketing decisions are no longer based on assumptions but on precise, data-driven intelligence. Her mission is clear: to eliminate guesswork, enhance transparency, and give brands the power to optimize their strategies in real time. Through her leadership, Leavened has become a force that transforms marketing into a science—one where every decision is backed by actionable insights, and every dollar spent is accounted for.
Revolutionizing Marketing Measurement with Advanced Analytics
At the heart of Leavened’s success lies its ability to redefine how businesses measure marketing performance. Traditional tracking methods, such as cookie-based attribution, often fail to provide a holistic view of campaign effectiveness. Recognizing these limitations, Sara and her team developed an innovative approach—one that eliminates guesswork and delivers clear, data-backed insights.
Leavened’s platform is built on the foundation of Marketing Mix Modeling (MMM), an advanced analytics methodology that evaluates how different marketing investments contribute to overall revenue. Unlike conventional attribution models, which struggle to capture the impact of offline and multi-channel marketing efforts, Leavened’s MMM provides a comprehensive view of performance across all touchpoints. This empowers brands to optimize spending, maximize ROI, and allocate budgets with confidence.
Sara’s expertise in data science and strategic planning has allowed Leavened to break industry barriers by making sophisticated analytics accessible to all businesses—whether startups, mid-sized companies, or global enterprises. Through real-time insights and AI-driven modeling, Leavened ensures that marketing teams no longer have to rely on assumptions or delayed reporting. Instead, they can make data-informed decisions at every stage of their campaigns, adjusting strategies dynamically for maximum impact.
Empowering Businesses with the Leavened Advantage
What sets Leavened apart is not just its technology but the philosophy that drives it—a belief that marketing measurement should be transparent, efficient, and actionable. Sara Moorthy’s leadership has shaped Leavened into an industry game-changer by offering businesses a unique blend of expertise, automation, and cost-effective solutions.
One of Leavened’s most groundbreaking innovations is the Leavened Iterative Hypothesis Testing Engine (LIHTE), a high-speed, AI-powered system that enables businesses to test millions of marketing hypotheses within hours. Unlike traditional MMM approaches that are slow and resource-intensive, LIHTE allows marketers to refine their campaigns in real time, identifying what works and what doesn’t without wasting time or budget.
Sara’s commitment to democratizing advanced analytics has led to the development of a cloud-based SaaS platform, where brands, agencies, and analysts can directly access a vast library of marketing measurement tools. This eliminates reliance on expensive third-party solutions and gives businesses complete control over their data and strategy.
Furthermore, Leavened offers both fully managed and self-managed models, ensuring flexibility for brands with different levels of expertise. For companies looking to outsource their analytics entirely, Leavened provides expert-driven managed services, while those who prefer a hands-on approach can leverage self-service options with full access to training and support.
Championing Women Entrepreneurs and Redefining Leadership
Sara Moorthy’s impact extends far beyond marketing analytics. As a woman entrepreneur in a traditionally male-dominated industry, she has paved the way for future generations of women in tech, data science, and leadership. Her ability to blend analytical expertise with strategic vision has made her a role model for aspiring female leaders.
Her journey from working at top-tier agencies to co-founding a successful company reflects the resilience and innovation that define today’s leading women entrepreneurs. She has consistently challenged industry norms, proving that data-driven decision-making and creative marketing are not mutually exclusive but rather complementary forces that drive success.
Through Leavened, Sara is not just helping brands optimize their marketing performance—she is reshaping the future of marketing itself. By fostering a culture of inclusivity, mentorship, and continuous learning, she is inspiring a new wave of women to step into leadership roles and make a lasting impact on the industry.
Shaping the Future of Marketing with Leavened
Looking ahead, Leavened is poised for even greater growth as businesses continue to demand smarter, data-driven marketing solutions. Under Sara’s leadership, the company plans to expand its capabilities, integrating more AI-powered analytics, predictive modeling, and real-time optimization features.
As marketing becomes increasingly complex, the need for precise measurement and strategic insights has never been greater. Leavened’s commitment to empowering businesses with transparent, high-impact analytics ensures that brands can navigate the challenges of modern marketing with confidence.
For companies looking to take their marketing strategies to the next level, Leavened is more than just a solution—it is a transformative force that turns data into actionable intelligence, marketing efforts into measurable success, and vision into reality. And at the helm of this revolution, Sara Moorthy continues to redefine what it means to lead with innovation, expertise, and unwavering determination.
Sara Moorthy | Managing Partner
Sara is a founding team member at Leavened focusing on product development with more than 20 years of experience in performance marketing, media, and data analytics. Sara helps her clients develop strategic marketing plans, design marketing infrastructures to support the measurement of marketing, and establish tools for campaign measurement.
Prior to starting at Leavened, Sara has worked as a strategic planning and analytics lead at DraftWorldwide (Now FCB), Y&R/Wunderman, McCann Relationship Marketing, and Publicis. In 2006, she co-founded a digital and CRM agency in San Francisco, which was later purchased. Her clients have included Google, GoPro, Sprint, Microsoft, Intuit, Hewlett Packard, Adobe, Electronic Arts, and Toyota. Sara has won many awards for her past work, including an Addy from the American Advertising Federation, a “ONE Show” Interactive Award from the ONE Club which champions excellence in advertising and design, an NCDM Database Excellence Award, and several ECHO awards from the International Direct Marketing Association.
Sara graduated from Indiana University’s Kelly School of Business with a Bachelor’s of Science and earned a MBA and a Masters in International Business from Pepperdine University.
