ChannelMix is a standout in the world of marketing analytics, offering a unique Marketing Impact Modeling^™ platform that delivers revenue-boosting media mix predictions within just 24 hours of receiving initial data. Its intuitive interface showcases a scatter plot of different media mix scenarios, each illustrating various levels of efficiency to help achieve any marketing objective. Impressively, ChannelMix can generate 40% more leads without requiring additional media budget.

In just 90 days, ChannelMix demonstrates its value by reallocating only 1% of a media budget to achieve remarkable efficiencies and insights. This not only covers the cost of the platform but also often exceeds sales targets, proving its effectiveness in enhancing marketing performance.

ChannelMix is tailored for both marketers and technical analysts. Its user-friendly design allows marketers to easily explore media scenarios, while technical analysts can dive deeper into data with custom reports and off-platform analysis using the platform's queryable API and integration with popular cloud-based databases.

By identifying inefficiencies and improving marketing efficiency, ChannelMix helps reduce wasted spend and protect budgets. Its real-time scenarios illustrate the potential impact on revenue, sales, and leads, making it a valuable tool for optimizing marketing strategies.

Headquartered in Kansas City, Missouri, ChannelMix is recognized as one of America’s fastest-growing private companies, proudly holding a six-time Inc. 5000 honoree status.

Cross-Channel Marketing Analytics

Discover the power of unifying and analyzing performance data from cross-channel marketing campaigns in a single, holistic view. Request a demo to see how it works. The Cross-Channel Marketing Dashboard provides a comprehensive platform to measure, analyze, and forecast paid media performance. By consolidating data into a single dashboard, marketers can gain insights and make informed decisions.

Assess the Total Impact of Paid Media Investment: With the Paid Media Summary, users can assess the overall impact of their paid media investments. This feature helps in understanding the return on investment (ROI) from various media channels. The Media Activity section allows users to view in-market media and track active campaigns and placements. This tracking capability ensures that marketers stay informed about the current status of their campaigns.

Measure Campaign Performance by Specific Conversion Type: The Conversion Detail feature enables the measurement of campaign performance based on specific conversion types. This granular view helps in understanding which campaigns are driving the desired actions. Discover how all paid media efforts work together to create ROI. ChannelMix captures, integrates, and stores data from all marketing and media platforms used in campaigns, providing a unified view.

Drill Down into Individual Channels: By drilling down into individual channels, users can identify what generates the most impressions, clicks, and conversions. This detailed analysis helps in pinpointing the most effective channels. The Cross-Channel Marketing Performance Dashboard helps in finding the most efficient channels and campaigns. Marketers can identify which tactics deliver the highest returns, allowing them to focus on what works best.

Forecast Spend Impact with Built-In Calculator: Plan the next campaign with greater confidence using the built-in calculator. This tool allows marketers to forecast how different levels of spend could impact results, aiding in strategic planning and budget allocation.

Unified Solution for Comprehensive Marketing Analytics

ChannelMix provides marketers with the essential insights needed to measure, optimize, and predict performance and ROI through a seamless end-to-end marketing analytics platform. ChannelMix allows for immediate integration of any marketing, media, and sales data without requiring SQL or coding skills. Users can expect dashboards to be available within 24 hours of data activation, ensuring rapid access to critical insights.

Turnkey Predictive ROI Models: The platform offers turnkey predictive ROI models that are ready to use, enabling marketers to quickly forecast and enhance their return on investment. Each user also benefits from dedicated account management, ensuring personalized support and guidance.

Comprehensive Marketing Performance Insights:  ChannelMix provides detailed insights into marketing performance across all channels. Its suite of marketing dashboards is always active and ready for analysis, allowing users to monitor performance from every marketing source.

Cross-Channel Performance Analytics: By combining data from both offline and online paid media, ChannelMix delivers unified insights into performance across all marketing channels in a single dashboard. This cross-channel perspective is essential for holistic marketing strategy assessment.

Campaign Pacing and Performance: ChannelMix enables users to track which tactics and channels contribute most effectively to marketing goals. It also helps manage budget pacing, ensuring marketing spend is directed to where it matters most for optimal results.

Pipeline Analytics and Forecasting: With a unified pipeline view, ChannelMix helps marketers understand and communicate the impact of their investments on business outcomes. This feature bridges the gap between marketing and sales performance, providing a comprehensive overview.

Multi-Touch Attribution Modeling:  The platform's multi-touch attribution modeling capabilities allow users to understand and optimize the conversion paths for their marketing channels, campaigns, and customers. This ensures a thorough understanding of each touchpoint's contribution to conversions.

Marketing Impact Modeling^™: ChannelMix employs machine-learning models to analyze historical spend and performance data. Users can run budget scenarios and predict the ROI for their marketing mix, enabling data-driven decision-making and strategic planning.

About | Matt Hertig

Matt Hertig is the co-founder, CEO, and CTO of ChannelMix. Matt has been at the helm as ChannelMix has evolved from a small analytics consultancy to a six-time Inc. 5000 honoree.

One of the biggest drivers of ChannelMix’s growth is its technology solution, ChannelMix, the first data management platform designed for marketing. ChannelMix eliminates cumbersome data gathering by systematically combining online data, offline data, sales data and custom data sources, reducing the hours that marketers spend each day prepping data for reporting.

“Our Marketing Analytics Maturity Curve^™ is a roadmap to help you increase your level of insight over time. Today, it may be automating marketing reports; tomorrow it might be predictive modeling. Either way, we'll help you get there.”