Information is king. The real power, though, comes from processing and evaluating the data to produce insights that, in turn, help with smarter strategy decisions down the road.

The adage ‘what gets measured, gets improved’ applies even for marketing analytics. Businesses can use it to analyze vast amounts of data and derive insights that might improve the efficacy, focus, and responsiveness of their marketing strategies.

Marketing analytics provides distinct insights on preferences, activities, and purchasing patterns based on customer data. For instance, there's a far greater chance of a sale if a buyer looks for a moisturizer and then instantly notices an advertisement for one.

Businesses can gain a sustained competitive advantage by using advanced analytics to assist them tackle a variety of management issues, such as those pertaining to supply-chain operations, marketing, and sales. By modeling the behaviors and preferences of individual customers and providing tailored products priced as close to the customers' willingness-to-pay price points as possible, for instance, businesses can integrate decisions and optimize the entire value chain—all while lowering the cost of servicing individual transactions.

For all of these reasons and more, creative ways to leverage data analytics in marketing are starting to appear globally. Leavened is a firm that has created a creative solution for this purpose. 

Leavened is a marketing measurement technology startup run by a team of marketing analytics experts and data scientists with a background in marketing. By enabling the planning, monitoring, and optimization of activities based on customer behavior, Leavened's platform contributes to an increase in marketing return on investment. The three main issues with measurement and optimization are the length of time required, the expense involved, and the lack of transparency. Leavened aims to solve these issues with real-time and in-market optimizations made possible by non-cookie technological capabilities.

Learn why the company goes by that ‘name’: Meet Leavened

One common application of leavening chemicals as a growth stimulant is in bread baking. Yeast, or leaven, is added to the dough mixture during baking to cause the loaf to rise. Leavened's marketing mix model solution facilitates effective scalability, enabling organizations to "rise" or expand. Leavened was created by data scientists and marketing experts with more than 20 years of experience in performance-based media. 

Beyond just providing information, Leavened changes your company. You can create more effective campaigns, see what your media is actually doing, and optimize for the most incremental sales with Leavened. It was created especially for ROI-driven marketers by media specialists and data scientists. You'll have the insights required to produce noticeable outcomes in a matter of days.

Although simple to obtain, cookie-based performance signals seldom offer genuine insights into the expansion of businesses. Using data on advertising investments, Leavened's AI-assisted Marketing Mix Model approach calculates the incremental revenue impact. Find out which media outlets are doing well at the moment and make better plans for your future media expenditures. Attract the immediate sales you require while fostering steady, long-term growth.

Leavened’s thoughtful and novel approach to marketing mix models

The most effective and reasonably priced technique for marketing attribution and optimization is marketing mix modeling, or MMM. An MMM is not the only thing that the Leavened Iterative Hypothesis Testing Engine (LIHTE) is not. A high-velocity MMM called LIHTE makes it possible to test marketing theories thoroughly, quickly, and objectively. By democratizing MMM, Leavened allows marketing professionals and decision-makers to participate directly in the process. With this increase in MMM accessibility, you may begin making decisions in a matter of days rather than months.

We can test millions of models in a matter of hours, so why test a few? Leavened eliminates modeling bias and gives marketers and brand leads the ability to test anything thanks to the capabilities of cloud computing and iterative hypothesis testing.

Without requiring costly resources, the Leavened Iterative Hypothesis Testing Framework generates insights through all channels. Take advantage of the Leavened solution package right now. You'll receive responses to your most significant queries as well as insights that can guide media vehicle-level strategic planning:

• What is the contribution of each marketing strategy to the total number of leads and revenue?
• How do marketing strategies (like TV and sponsored search) complement one another?
• Are your marketing initiatives geared toward the optimal levels of spending for each kind of media?

Results you can trust

Leavened is dedicated to providing comprehensive transparency into our platform and the functioning of each product because they want their clients to have total faith in the company's approach, outcomes, and suggestions.

MMM analyzes the effect of advertising on sales using tried-and-true industry methods, allowing you to optimize spend by strategy. Additionally, it can account for promotions, competitive data, economic factors, and more, in contrast to multi-touch attribution solutions, and it can show you the impact of offline and online marketing strategies.

MMM reports include:

• Performance

shows the performance of each media vehicle over time and how your marketing budget is affecting KPIs.

• Flight Optimization

applies the data from the Saturation Analysis to historical media battles to offer deeper insights.

• Saturation/Diminishing Return

finds the best spending amounts for each type of media and identifies investments that are no longer making the most sense.

• Scenario Planning

illustrates how various strategic changes in the distribution of media will probably affect KPIs using analytical insights.

Meet the Managing Partner

Sara Moorthy is the Managing Partner at Leavened

“AI-assisted marketing mix optimization delivered with speed, value, and transparency.”