Finding a Point-of-Sale (POS) system that’s intuitive and easy to learn is crucial for any retail business. Overly complex systems can lead to staff frustration, longer wait times, and a less-than-ideal customer experience. A user-friendly POS system eliminates the need for lengthy training sessions and empowers your staff to deliver exceptional service.

The learning curve poses a significant challenge for business owners, often causing them to hesitate to adopt a POS system. If your staff requires frequent, lengthy training sessions, it indicates a non-user-friendly POS system.

The primary purpose of adopting a POS system is to enhance the experience for your customers and employees, making it smooth and seamless. To ensure a positive attitude among your staff and provide excellent customer service, a remarkable POS experience is essential. Ultimately, this leads to increased customer satisfaction.

An effortlessly graspable and straightforward POS system equipped with intuitive and practical software, an efficiently organized and user-friendly interface, and suitable hardware creates a remarkable POS experience that helps organize the business and boosts customer loyalty.

National Retail Solutions (NRS) delivers powerful, streamlined POS solutions without the hefty price tag often associated with complex systems. NRS specializes in providing intuitive POS systems tailored for independent retailers throughout the USA. When paired with NRS Pay Credit Card Processing, the NRS POS becomes an ultimate, seamless checkout solution.

Business Fortune sat down with Elie Y. Katz, the President & CEO of National Retail Solutions (NRS), to discuss what makes NRS the best in the market for Point-Of-Sale systems.

Q. What is the story of National Retail Solutions (NRS)? How has the company grown since it was founded?

National Retail Solutions (NRS) was established in 2015 to bridge the information gap between significant chains and independent retailers, specifically boosting revenue for small-format grocery and convenience stores, bodegas, liquor stores, tobacco shops, and more. Recognizing data’s crucial role in operational processes and business decisions, NRS launched an affordable and easy-to-use POS system specifically designed for independent retailers to succeed amidst big-box and online competition.

Since its inception, NRS has grown significantly, selling nearly 30,000 units to over 28,860 individual outlets. The expansion helps merchants be more efficient and grow, giving insight into product performance and trends in the retail sector for CPG brands and related companies.

Q. What makes Nationa Retail Solutions (NRS) the #1 ranked POS for small and medium-sized businesses in the United States?

NRS leads the industry with its comprehensive, fully integrated, affordable POS solution. Designed specifically for small businesses, including convenience stores and bodegas, NRS’s POS system includes robust, durable hardware with powerful software tools that boast real-time, granular data aggregation. This empowers retailers with in-depth analysis to boost profitability and uncover market opportunities. The integrated customer-facing ad display also allows merchants to self-promote at the checkout counter.

Q. What is the difference in the hardware of NRS’s POS system compared to its rivals? Can you tell our readers why they should opt for an NRS POS?

National Retail Solutions (NRS) POS system surpasses the ordinary. Our robust design and seamless integrations keep your operations running smoothly. Additionally, our POS shines with its innovative customer-facing screen, a feature rarely found in the point-of-sale arena. This screen engages customers with targeted promotions and keeps them informed while they wait, potentially leading to increased sales. We also offer a robust suite of marketing tools and in-depth analytics to unlock new revenue opportunities.

Q. What were some challenges faced while developing the novel software for NRS POS? How did the company overcome these challenges, and what were the takeaways?

The NRS point-of-sale system software development involved overcoming a series of challenges related to real-time data analysis, scalability to accommodate a growing, multicultural user base, and user-friendliness for small retailers with limited tech experience, for whom English may not even be their native language. NRS successfully overcame these obstacles through iterative development, working closely with end-users to gather feedback and harnessing the power of cloud technologies to ensure scalability and reliability.

Q. Can you tell us about some of the other products or solutions provided by NRS?

In addition to the POS system, National Retail Solutions (NRS) provides various comprehensive solutions to support your business. One standout option is NRS PAY, an honest, clean credit card processing service that seamlessly integrates with their POS system, offering competitive rates to boost profitability. Moreover, NRS offers powerful marketing tools, including digital media advertising on customer-facing screens. With National Retail Solutions (NRS), retailers can take their business to new heights by utilizing these cutting-edge solutions.

We also added a built-in couponing loyalty program, comprehensive e-commerce features including a store ordering website and shopping app platform plus home delivery service, online visibility and review/ratings management tools (“Find My Biz” and “Manage My Reviews”), and important safety features such as the POS-integrated Panic Alarm Button and DVR camera integration.

Q. What are NRS’s plans? Where does the company see itself in 5 years?

NRS aims to be the top choice for independent businesses seeking comprehensive retail solutions that drive success. We plan to expand the POS network and use advanced analytics and AI to provide retailers with valuable data. Furthermore, we aim to augment our ecommerce capabilities and venture into untapped verticals within the retail sector. We are committed to innovation that supports the growth and efficiency of small and medium-sized businesses.

Q. How is NRS uniquely set up to provide its customers with the best POS solutions?

National Retail Solutions (NRS) stands out because of its comprehensive solutions for small and medium-sized retailers. The system includes a POS, credit card processing, loyalty programs, and a complete e-commerce package to manage online presence. These solutions work together and use real-time data to give NRS customers fantastic value and support.

Q. Please highlight something important in your company that we may have missed asking about.

Security is a big deal for us at NRS. Our POS-integrated Panic Alarm Button shows we care about keeping retailers and their customers safe. It’s about more than just selling point-of-sale systems for us. We want to create a better, safer retail environment. We aim to give independent retailers the tools they need to stay competitive and secure.

Building a network for the best Point-Of-Sale system in the market

Elie Y. Katz, , President and CEO of National Retail Solutions (NRS), brings a wealth of industry experience to his role. He profoundly understands independent retailers’ challenges and is committed to using technology to help them compete.

Under his leadership, NRS has become a major retail solutions provider, empowering thousands of independent retailers nationwide. Katz is known for his innovative approach, dedication to community involvement (as Deputy Mayor of Teaneck, NJ), and pursuit of excellence.

“NRS offers a wide selection of Point-of-Sale equipment and high-tech POS software, providing retail stores with tools to grow their business.”