Companies need a reliable system to manage the performance of their mobile assets (vehicles & equipment) and technician work orders. Ensuring that resources are used efficiently, securely, and safely is imperative. As companies acquire more assets and employees, the need for quality software only grows.

GPS Insight is a cloud-based fleet management software as a service (SaaS) that provides a complete tracking solution. The fleet management system allows companies to automate operations and improve driver safety. Its key features include GPS fleet tracking, smart cameras, field service management and driver compliance.

GPS Insight solutions deliver a fleet management system to improve visibility, efficiency, safety, and sustainability. With outstanding customer support, customer satisfaction, and functionality, GPS Insight provides one of the best fleet management solutions for companies in need.

In conversation with Charles Layne, CEO of GPS Insight

Q. How did GPS Insight start? How has the company grown since its foundation?

GPS Insight was created in 2004 when the trucking industry needed a solution. It was started as an answer to a question. How do we help the fleet industry get the visibility and flexibility it needs to be successful?

GPS Insight has been working hard ever since to meet the industry’s needs and create solutions that support our economy. GPS Insight is always evolving by bringing new tools to the market. We do this both by being innovative and creative, and by working with relevant partners. Our main focus is building solutions for our customers.

We do it all with energy, care, and an unwavering desire to make our clients’ lives easier and safer. We do it all because we care.

Q. Why did GPS Insight start offering trucking fleet management solutions?

We set out to address a common challenge encountered by service and fleet operators: Greater visibility and flexibility to optimize fleet efficiency, scalability, and operations. This led to GPS Insight’s founding.

Q. What are the different types of fleet management services offered by GPS Insight?

In addition to GPS tracking and dash cams, our field service management software gives our customers a clear overview of their operation, cutting down on time as they can quickly and efficiently get fleet reports, sync teams’ communications, and keep track of assets, technology, and team members.

Q. What are the advantages customers receive in choosing to do business with GPS Insight over its rivals?

We are a customer-first led organization. We prioritize customer expectations, provide top-quality service, and support them throughout their business journey. Most companies place great importance on the use of cameras for tracking and safety purposes. However, very few provide a comprehensive solution that serves the entire customer ecosystem. This solution is achieved through dedicated full-time teammates located in the U.S. and Canada. If you ever need assistance, one of our full-time teammates will be available to help you within two minutes. If we fail to meet this guarantee, we will send you a gift to show our concern for your inconvenience. Our answer rate is greater than 95%.

Q. What were some of the most memorable fleet management solutions you and the team at GPS Insight have worked on? How did the team’s expertise help elevate the final outcome of the project?

With over 14,000 customers and half a billion devices deployed, there are many to choose from. Our most rewarding stories are linked to businesses that are expanding, driving down insurance rates due to safe driving practices, streamlining field and office communications, and witnessing fleets reduce their annual incident rates – like accidents, theft, and liability. It is all possible, and we love to see our customers win!

Q. What challenges do trucking and transportation services face, and how does GPS Insight solve them? How has this contributed to the company’s growth?

Distracting driving is very real. It only takes seconds for drivers to look at a phone, drift out of their lane, or show signs of drowsiness. Our solutions assist in coaching, training, and evaluating driver behavior to ensure the safety of drivers, service providers, and other individuals on the roads. Our customers recommend others to use our solution because they have experienced its benefits – from safety to streamlining. They also share the money they saved, but the most important point is they are helping to protect others on the road.

Q. What makes GPS Insight a great place to work, and how does it foster a collaborative environment for personal growth?

I believe that the way we collectively set and target quarterly goals throughout the entire organization, from top to bottom, along with our core values, makes our company an exceptional place to work. Two of our most important core values involve the concept of “keeping it real,” which entails being honest, transparent, and not concealing anything. The second value we use is the phrase “have each other’s back,” which conveys the idea of providing unwavering support for teammates, whether they are from different departments or are facing various situations. It emphasizes being there to support, cheer on, celebrate successes, and offer assistance in times of struggle. It underscores the importance of being there for one another. So these are the core values that GPS Insight embodies in its collaborative team spirit.

Q. What are the company’s plans for the future?

We are committed to expanding our presence in North America, with a particular focus on the service fleet vehicles that support consumer, retail, and commercial operations. We plan to continue to hire and expand our workforce while also giving back to our communities. We have been blessed with amazing teammates, wonderful technology, outstanding customers, and unbelievable partnerships. We plan to do more together.

Q. Would you like us to highlight something important happening in your company that we may have missed asking about?

We are particularly proud of our high customer satisfaction scores and leading positions on Capterra and Trust Pilot compared to our competitors. We also like to point out our team’s experience and impressive ratings on Glassdoor. Happy and engaged team members are vital to ensuring exceptional customer satisfaction, and we’re glad we can provide that.

Meet the CEO

Charles Layne is the CEO of GPS Insight. As a renowned thought leader and driver of corporate culture, Charles has successfully led founder-owned and private equity-owned companies into record growth. His hallmark is building world-class teams that are focused on delivering the best in all areas and creating predictable results. Through smart mergers and acquisitions, Charles integrates top companies while continuing to set records in organic growth expansion. He is an expert at helming SaaS, technology services, and software-enabled services and has grown and scaled such businesses time and again.

Charles is highly esteemed in the industry, having won CEO of the Year from the Arizona Commerce Authority, named a 2024 Top 100 Tech Titan, as well as earned multiple ASU Sun Devil 100 awards.

Charles’ talents cover a multitude of areas including business and channel development, IT and technology, sales tactics, mergers and acquisitions, go-to-market strategies, product development, and cultural transformations.

A native of Arizona, Charles received his Bachelor of Science in marketing from Arizona State University and a global leadership certificate from the Thunderbird School of International Management. He currently serves as a board member for Lumistry, as well as in a board role for non-profit STEP - Student Expedition, focusing on empowering low income first generation prospective college students to realize their full potential.

“Our solutions help you get more mileage out of your assets, create accountability for your team, reduce operating costs, and build a culture of safety.”