Although the company's Type 00 redesign and 'woke' branding have drawn criticism, Jaguar's new CEO, P.B. Balaji, highlights the company's ambitious electrified objective.

Jaguar's unconventional brand relaunches and the Type 00 concept, revealed in December 2024, made it the focus of attention not just in the automotive industry but also globally. With its "copy nothing" teaser video, which showed performers in vibrant costumes with unusual hairstyles and makeup, the company faced political criticism for being "woke" and for the new appearance.

Despite the criticism, the company's third CEO, P.B. Balaji, since announcing its electric makeover, is unfazed by the brand's strategy. They have organized their plans, the automobiles are being revealed, and the local buyers are responding enthusiastically.

Adrian Mardell, who inherited the electric ambitions from former CEO Thierry Bollore, is retiring and will be replaced by Balaji. Balaji brings experience from both the automotive and consumer goods sectors, having previously served as the CFO at Tata Motors, Jaguar's parent company.

He claimed that being in charge of this amazing company was a privilege. He has come to know and love their organization and its unquestionable international brands over the last eight years. The production version of the Type 00 is set to launch by the end of the year, with the new CEO overseeing its rollout.

The brand's future may be determined by how well-received this new, more expensive, and more upscale electric Jaguar is. While the Type 00 made a bold impression as a show car, its large two-door coupe design with four seats doesn’t directly reflect the kind of vehicles customers are likely to buy in showrooms.