After a lackluster theatrical run and negative fan reaction, Warner Bros. redoubles its efforts to appeal to nostalgia by releasing a new Looney Tunes film.

The future of Looney Tunes appeared dismal two weeks ago. The Day The Earth Blew Up: A Looney Tunes Movie only made a pitiful $3.1 million in North America, a significant underperformance at the box office. Having previously been written off as a tax refund by Warner Bros., the film was fortunate to be released in theaters, but its box office performance was below expectations for such a well-known property. Unusually for a franchise property, The Day The Earth Blew Up: A Looney Tunes Movie has not yet been distributed in some countries, such as the UK and Japan.

Warner Bros.' choice to take away Max's iconic Looney Tunes shorts was another factor. The studio has sizable fan base thanks in large part to these amusing cartoons, which make up 95 years of cinematic history. The Looney Tunes gang are Warner Bros.' mascots and have come to represent the film studio, much like Mickey Mouse and friends do for Disney. Warner Bros. has recently shown more affection for the Looney Tunes property, which has perplexed fans despite this contentious move.

Warner Bros. revealed a new Looney Tunes animated film on April 1. During the CinemaCon event, a really thrilling confirmation was given. Although not much is known about the Looney Tunes movie, it represents Warner Bros.' current emphasis on making family-friendly animated films based on some of their most cherished franchises. The same day saw the announcement of the feature-length Tom and Jerry and Flintstones features, all of which Warner Bros. Animation would create.