Home Industry Supply Chain Management India Quotient leads Furnishka...

India Quotient leads Furnishka in raising Rs 270 million


Supply Chain Management

India Quotient

Furnishka, a furniture store located in Bengaluru, has received a total of Rs 450 million during a pre-series funding round managed by India Quotien investmentt, which included the raising of Rs 270 million.

Additionally participating in the round were Sparrow Capital & angel investors Sujeet Kumar, a co-founder of Udaan, and Ramakant Sharma, a co-founder of Livspace.

The additional Furnishka funding will be put toward strengthening production and supply chain abilities, expanding into new regions, and improving product design and development.

In addition, the firm plans to construct six large-format stores, broaden its product offerings to include luxury collections for the dining room, living room, and bedroom, and provide instructional materials to assist clients. Ganesh Pawar, a creator of the used automobile marketplace Spinny, founded Furnishka in 2023 with the goal of addressing the challenges that India's home furnishing business presents, including protracted delivery periods, expensive prices, and uneven service quality. The firm offers more than 1,000 stock keeping units (SKUs) through its retail and online stores in Bengaluru.

According to the firm, it presently has four large-format stores in Bengaluru and serves over 10,000 consumers.

According to Ganesh Pawar, supply chain optimization is vital to meet the changing needs of customers. Their efficient localization of manufacturing and standardization of components in the supply chain have allowed them to fulfill delivery deadlines and drastically cut operational expenses without sacrificing quality. This allows us to provide premium items at a discount of 30–40% from competitors and entry-level products at a 20% discount from the market average.

The furniture market in India is expected to increase at a compound annual growth rate (CAGR) of 11.35% from 2024 and 2032, from $24.47 billion in 2023 to $64.39 billion by 2032, according to a report by the research platform Research and Markets.

The e-commerce behemoths Amazon India and Flipkart, as well as Reliance-owned Urban Ladder, are other significant participants in the market.


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