Flying to Europe is a unique choice for Taylor Swift fans, either too excited to witness her live or unwilling to splurge on pricey tickets for her upcoming Eras Tour after missing out on her U.S. tour last year.

The pop sensation is ready to begin her record-breaking Eras Tour with 18 cities in Europe on Thursday in Paris. Over the next few weeks, a plane full of Swifties will be flying over the Atlantic to see Miss Americana. 20% of the tickets for Taylor Swift's four sold-out concerts were bought by Americans, the venue where she will perform reported. The tour's next leg in Stockholm is expected to draw roughly 10,000 American concertgoers.

Going to another country just to watch a show may seem strange, especially since fans can watch the Eras Tour documentary at home on Disney+. Expedia says that Swift's fans traveling around the world is part of a trend called "tour tourism," which first appeared during Beyoncé's globe tour.

Many fans from North America are eager to travel abroad to attend Swift's Eras Tour. They believe that tighter regulations on ticket prices and resale in Europe make it just as affordable, if not more so, to see her perform there than closer to home.

Most fans thought they could either spend $1,500 to see their favorite artist in Miami or use the same amount to buy a concert ticket, a round-trip plane ticket, and three nights in a hotel, according to Melanie Fish, a travel expert and spokesperson for Expedia.

Fans often follow their favorite band on tour. In the past, this behavior was called "groupie" and was seen as negative. In the 1970s, Deadheads traveled to different cities to see the Grateful Dead. Music festivals and concert residencies by popular artists have also attracted travelers. After the coronavirus outbreak, consumers are more interested in experiential travel and entertainment. This change may also affect music lovers and their fan behavior.

Natalia Lechmanova, Mastercard's chief economist in Europe, thinks there is a deep change happening and suggests it could lead to a change in people's personalities. In 2023, Lechmanova predicts a business boost for restaurants and hotels near concert venues in European towns, similar to the U.S. The Economist says that retail spending on different things during the Eras Tour could go up because of the strong US dollar compared to the euro.