Founded in 2009 and backed by Bebo founders Michael and Paul Birch, Onalytica is an award-winning influencer marketing software platform that plays a pivotal role in connecting brands with highly relevant topical influencer communities. The platform empowers companies to efficiently scale and structure their influencer programs on a global level, helping them build authentic relationships with influencers and drive long-term engagement. Onalytica offers an integrated suite of software tools, professional services, and consultancy to help clients successfully plan, execute, and optimize influencer marketing initiatives. Additionally, the company focuses on embedding influencer marketing into their clients’ broader social advocacy and brand amplification strategies.

At Onalytica, every voice matters—whether it’s their customers, employees, or the influencer communities they work with. This principle of inclusivity and collaboration lies at the heart of the company’s culture and has been a key driver of its continual growth and evolution over the years. The team is deeply committed to putting customers first, making their needs and expectations a central priority in everything they do. Onalytica is constantly innovating to exceed customer expectations and proactively address their changing requirements. They believe that the foundation of a successful influencer marketing strategy lies in data-driven decision making. As such, Onalytica places a strong emphasis on using relevant, accurate, and actionable data to inform every aspect of its strategies, ensuring alignment with measurable business outcomes.

Since its inception, Onalytica has successfully delivered more than 1,000 B2B and B2C influencer marketing programs for some of the world’s largest and most recognizable brands. These programs span a wide range of industry sectors, including Technology, Financial Services, Energy, Healthcare, and Fast-Moving Consumer Goods (FMCG). Over the years, Onalytica has consistently demonstrated its ability to deliver tailored solutions that resonate with target audiences and drive measurable value for clients. By combining technological innovation with deep industry expertise, the company continues to lead the way in transforming how brands leverage influencer marketing to foster meaningful engagement and achieve their business objectives.

Influencer Marketing Platform

Onalytica offers various influencer marketing solutions that help their clients to discover, activate, and manage influencers Users can drive up to 30X more Awareness and Engagement and 5X more Demand Generation with your target audience. Influencers can be integrated into so many areas of marketing and e-commerce activity. Everything from content marketing, events strategy, thought leadership content creation, product innovation and PR. Onalytica can help you find the relevant influencers to support your use case and adapt your program to fit your objectives.

Onalytica offers a dual-perspective analysis, comparing insights directly from brands and influencers to reveal a holistic view of the B2B influencer ecosystem. This unique approach allows for strategic alignments and actionable insights tailored to enhance your influencer marketing strategies. These business strategies help organizations with:

Achieve Business Objectives: Create content with influencers around innovation & challenges in the industry to increase awareness and drive consideration with your target audiences.

Fast-track Perception Change: Influencers have significant influence and trust within the marketplace. Engage with them to help shape your brand perception as you continue to evolve your brand messages.

Increase Demand Generation: Influencers will help you generate real demand for your product or solution rather than relying upon expensive paid search or PPC campaigns to generate leads. Customers not clicks!

Reach New Audiences: Influencers are creating content for audiences that will not listen or trust brand-generated content or traditional broadcasting channels. Partnering with influencers will help you engage and activate

Brand Awareness & Perception

Brand awareness plays a pivotal role in gaining business traction. According to recent stats, 58% of brands have seen improved brand awareness and perception from working with influencers. This is where a influencer marketing brand like Onalytica plays a crucial role. You can remain front of mind amongst your target audience. Be the first brand your customers think of by remaining front of mind at all times. Build & sustain relationships and create content with the key individuals that influence your target audience’s decisions.

Off the back of your influencer relationships and influencer generated content, you will see an increase in brand mentions on social media within your marketplace, compared to your competitors. Brands evolve and change over time, creating a need to shift and change brand perception. Onalytica helps you to create content with thought leaders relevant to the topics, trends and categories that you want your brand to be associated with, to improve your brand perception over time.

 “Our work at Onalytica is about bringing together brands and influential communities to help deliver more engaging content and messaging to audiences around the world.”