A digital marketing consultant is a professional who focuses on creating promotional and advertising campaigns for digital platforms. These professionals often have a strong understanding of marketing and excellent proficiency in modern technology. A digital marketing consultant can help realize an individual’s online goals effectively and cost-efficiently. With so many emerging trends and disruptive technologies, only digital marketing experts are able to handle their own marketing without help.

Iconic Digital combines its creativity and passion with a scientific, strategic approach. This guarantees the results of the client’s marketing campaigns. Its ‘Ideas Factory’ has produced some of the web’s leading brand names and now the organization wants to do the same for all its clients. Prepare for turbo-charged growth with increased sales leads and qualified opportunities. The clients’ businesses are Iconic Digital’s passion.

Noteworthy services Iconic Digital provides its clients

Search Engine Optimization (SEO): Search Engine Optimization is an essential part of any digital marketing strategy. Iconic Digital uses a combination of on-page technical SEO and targeted backlinking to ensure its clients get found in Google. Various types of SEO services are:

• On-page Optimization: From links and tagging to semantics, content quality and analyzing the website against key ranking factors, Iconic Digital will work with its clients to devise an optimization strategy based on SEO best practice that will deliver real results.
• Link Building: Iconic Digital can take the manual work out of link building, managing the process and enabling the client to take advantage of smart tools and techniques that are quick and effective. Leverage innovation in link building, to help increase traffic to the client’s site and grow its client base.
• Technical SEO: ID can carry out a comprehensive technical audit of any website so that it is optimized for search engines. Focusing on performance, indexing and crawlability, it will help ensure that it is simple for the client’s web content to be processed by search engines and that it can be displayed correctly on every device.

Paid Advertising: Iconic Digital analyzes the keyword data and trends and only then it successfully determines which keywords are likely to result in the greatest website traffic return. ID’s extensive marketing attribution model works behind the scenes to optimize the client’s paid advertising spend, reducing the Cost per Click (CPC) wherever possible. Various types of paid advertising services are:

Conversion Rate Optimization: Converting website visitors into sales leads requires specific expertise. CRO is the process of enhancing the customer experience using workflows and sales funnels to encourage prospects to click through to the conversion goals, Iconic Digital will work with the client to define the audience, analyze and design the landing pages, measure and test performances.

Lead Tracking & Analytics: Iconic Digital uses a combination of Google Analytics 4.0 and Google360 to assess any website’s visitors. It also implements bespoke lead tracking software which uses smart AI, web beacons and reverse IP lookup to identify prospects. This enables the client to nurture prospects through the sales funnel.

Remarketing: It works through cookies which add the prospects to the client’s remarketing lists. As prospects exit the website, remarketing allows the client to serve ads to them through the Google Display Network and via Social Media. This boosts brand awareness and encourages users to return to the site.

Performance: Using the latest AI-powered technology, ID can track every visitor that lands on the website. It will analyze goal conversions, predict trends and proactively optimize the performance of the client’s paid advertising campaigns.

Email Marketing: Email marketing is an incredibly cost effective tool for businesses, large or small. The right email marketing platform can have a big impact on the success of the client’s campaigns, enabling the business to engage customers with content. Various types of email marketing services are:

• Triggered Email Campaigns: These improve customer engagement, click-through rates and generate better retention rates than scheduled email marketing newsletters.
• Integrated Webforms & CRM: The client can do more with the data from webforms when it’s integrated into its CRM system. From reducing manual work through to improving data quality, integrated webforms enable marketing automation to work effectively.
• Post-click Tracking & Cookies: Improve sales and marketing outcomes by integrating post-click tracking and cookies into the client’s marketing automation strategy. Iconic Digital will help the client to optimize results by working with the right data.
• Reverse IP Look-up: Reverse IP Look-up provides essential information about the prospects that are visiting the website. Unmask the company names, addresses and company officers’ data, by using Iconic Digital’s lead generation software.
• Buying B2B Data: Using a licensed GDPR-approved data broker, ensures that the clients have compliant, up to date and pre-qualified data. This will improve the results of the email marketing whilst guaranteeing the accuracy in the segmentation.
• GDPR & Compliance: The General Data Protection Regulation (GDPR) combined with the Privacy and Electronic Communication Regulation (PECR) governs the protection of personal data and email marketing best practice.
• A/B Split Testing: Iconic Digital can Split Test everything from Subject Lines, through to Landing Pages, to better understand consumer behavior and improve the customer experience. Take advantage of the latest AI technology to identify and address key challenges and design better digital assets.
• Marketing Automation & Workflows: Iconic Digital combines the website traffic data with its email marketing system to trigger nurture campaigns. Using its workflow tools will allow the client’s business to reduce time spent on manual tasks and free up space for bigger picture thinking.

Meet the leader behind the success of Iconic Digital

Steve Pailthorpe, CEO

Steve founded Iconic Digital in 2012 and is a lead practitioner in the field of Search Engine Optimization. He oversees the Board of Directors and oversees all new client relationships and consultancy projects.

“Our team is dedicated to providing the best digital marketing services for each of our clients.”