Larger firms sometimes lack the individualized, hands-on approach that a boutique-style advertising agency provides. These firms, which have smaller, more specialized teams, provide customized strategies, quicker turnaround times, and direct access to top talent, guaranteeing that each client gets targeted attention and innovative solutions that complement their brand. This strategy is particularly useful for businesses looking for authenticity, agility, and cost-effective campaigns in a market that is changing quickly since it encourages greater cooperation, flexibility, and creativity. This is where Chelsea, New York City-based Glue Advertising, a full-service, boutique-style advertising business, comes in.

About Glue Advertising

Two experienced entrepreneurs who saw that the big-conglomerate model was flawed launched Glue. When they founded Glue, they dedicated themselves to a new and improved customer experience based on strategic, hands-on attention, quick, lightning-fast response, and perfect, on-time, on-budget tactical delivery.

Clients of Glue come from regulated sectors including consumer packaged products, education, logistics, healthcare, and financial services, among others.

The key component is their extensive network, which enables them to match the top talent in the industry to the task at hand, be it market research, PR, digital, social, broadcast, or print. They may also be the first to adopt the newest innovations in advertising, such as artificial intelligence.

Glue’s Expertise

Creative Expertise

A comprehensive, insight-driven approach to brand expression is provided by Glue's Creative services. It begins with strategic naming, where 25 to 30 options are created and evaluated for USPTO, domains, and social availability. Next, it moves on to logo and icon design, which is influenced by design icons and guided by strategic pillars to guarantee simplicity, meaning, and adaptability. Animation, interactive graphics, packaging, product shape, music, and complete visual systems are all included in their design scope. As digital specialists, they create UI/UX implementations, e-commerce platforms, applications, banners, games, email campaigns, and responsive websites that are all optimized with SEO and SEM. Beyond the internet, they also produce original photography (including the first trans-inclusive national bank shoots), run out-of-home (OOH/DOOH) campaigns like dynamic Times Square installations, and provide full-service copywriting, broadcast, and video production, ranging from high-impact CGI spots like BetMGM's top-performing commercial to scientific animations.

Marketing Research Expertise

The cornerstone of Glue's creative and strategic work is their market research service. To understand the audience, competition, and market, they start by having direct conversations with stakeholders, including patients, customers, healthcare professionals, and important decision makers. They find complex insights into user motives by combining qualitative techniques like as focus groups, in-depth interviews, ethnography, and observation. In order to determine what matters most to consumers, they are then verified using quantitative measures like as surveys, audits, and click-stream analytics. They provide specialized tools with refined data, including 30-day deep dives, predictive conjoint-analysis forecasting, advisory boards (for patients or HCPs), and concept testing and piloting prior to full launch.

Marketing Service Expertise

To improve every phase of a campaign, Glue Advertising's Strategic Solutions solution combines deep consumer data, AI-powered automation, and sophisticated analytics. Through the use of AI systems that divide millions of potential clients into high-value archetypes, Glue creates message that is precisely targeted, such as for Raw Generation, increasing conversion and extending advertising expenditures. Through stakeholder interviews and qualitative research, they also map customer journeys, identifying hurdles and motivators that guide customized outreach.

Tech Expertise

The Tech & Digital experience of Glue Advertising elevates brand experiences and produces quantifiable results by combining strategic innovation with state-of-the-art technology. With the support of professional UX/UI design and ADA compliance to guarantee accessibility, they provide full-spectrum digital solutions, including responsive websites, applications, e-commerce platforms, and interactive tools like iPad detailers and gaming assets. In terms of analytics, Glue uses AI-powered targeting and marketing intelligence to identify high-value customer categories, automate multichannel communications (such as emails, chatbots, and SMS), and optimize campaigns using precise geotargeting and geofencing. Prototyping, media planning, consumer journey mapping, and AI automation are all integrated to produce smooth, tailored experiences that successfully engage audiences across platforms.

Cindy Machles | Co-Founder & CEO

“Deliver insight-based communications and results-oriented performance that can’t be found anywhere else.”