- Sowmiya Sri Mani

CYFIRMA, a leading cybersecurity company specializing in External Threat Landscape Management (ETLM) has announced a major step in its India growth strategy, underlining its long-term commitment to helping organizations tackle rising cybersecurity challenges.

As part of this expansion, the company has appointed Rajeev Mathur as Vice President, Sales and Business Development. With more than 30 years of experience, Mathur brings strong industry knowledge and experience in building technology and cybersecurity operations. He is expected to play a key role in strengthening CYFIRMA’s presence, building partnerships with system integrators, MSSPs, and top consulting firms, including the Big Four, and driving adoption across government and enterprise sectors.

According to CYFIRMA's founder and CEO, Kumar Ritesh, their goal is to provide businesses with predictive, intelligence-driven cybersecurity that goes beyond traditional methods. They are dedicated to helping India realize its goal of creating a safe and strong digital environment by ongoing investments in partnerships, leadership, and innovation.

Rajeev Mathur, VP Sales & Business Development, CYFIRMA stated that India is at a critical stage in its digital journey, when scale, speed and security must all change simultaneously. He added that by creating a strong network of partners and supporting national initiatives like "Make in India," they are dedicated to help the government and businesses in concentrating on proactively controlling dangers before they become incidents.

India’s rapid digital growth has also increased cyber risks, with organizations facing more complex and frequent attacks. CYFIRMA is addressing this shift by promoting a preemptive approach to cybersecurity, helping organizations identify and stop threats before they cause damage. At the center of this strategy is the company’s External Threat Landscape Management platform. It provides predictive, intelligence-led insights into attacker behavior, emerging risks, and vulnerabilities outside an organization’s network. This helps security teams focus on critical threats and respond quickly.

The platform is powered by nine integrated threat intelligence pillars, covering areas such as attack surface discovery, vulnerability intelligence, digital risk protection, and third-party risk management. This unified approach allows organizations to move beyond fragmented tools and adopt a more effective security strategy.

As Business Fortune highlights, CYFIRMA’s strategic expansion reflects not just business growth but a broader commitment to strengthening India’s cybersecurity foundation.

About the Author

Sowmiya Sri Mani is a writer for Business Fortune, covering AI, Robotics, Software, Entrepreneurship, and Opinion. She delivers clear and engaging insights on emerging trends and industrial developments, helping readers understand the evolving landscape of technology and innovation.