Marty Parker, the dynamic President and CEO of Waterstone Human Capital, is a distinguished global leader in human capital and corporate culture. With a visionary approach to leadership, Marty has established himself as a leading expert in the field, spearheading initiatives that recognize and celebrate exceptional corporate cultures. In 2005, he founded Canada’s Most Admired Corporate Cultures, an influential program that highlights organizations with outstanding cultures that drive performance and competitive advantage. His expertise extends to Canada’s Most Admired CEO program, which he launched in 2014.

Under Marty’s leadership, Waterstone Human Capital has emerged as a premier professional services firm, specializing in cultural talent management. The firm partners with high-growth, entrepreneurial organizations that understand the critical role of corporate culture in achieving success. Waterstone’s renowned executive search and recruitment process is meticulously designed to ensure that candidates align perfectly with the client’s cultural and performance goals, fostering seamless integration and long-term success.

The Waterstone Culture Institute, a cornerstone of the company’s offerings, provides a comprehensive suite of services focused on culture transformation, measurement, and leadership development. Through flagship programs like “Building High Performance Teams and Cultures” and “Waterstone ENGAGE,” the institute empowers leaders to embed culture into their strategic plans and drive exceptional organizational performance. Waterstone’s Culturepreneur Operating System further supports this mission by helping organizations craft and sustain high-performance cultures.

In his role, Marty Parker not only shapes the future of corporate culture but also delivers invaluable insights and guidance that elevate organizations to new heights of achievement.

Recruit4Fit: Transformational Recruitment and Executive Search

At Waterstone Human Capital, they center their executive search processes on cultural fit and cultural opportunities. Finding the right people with the right mindset is the only way to achieve sustainable and scalable growth within your organization.

The network of resources that they tap into to find you the right candidates simply cannot be beat or recreated anywhere else. Over the years of conducting searches, they’ve built and extensive network of senior executives across the United States and Canada. Moreover, they have a proprietary database containing information on nearly a half a million organizations and almost one million individuals. Their search specialists leverage this custom software to source the right resources to fill your needs in a timely manner.

Their digital library is filled with annual reports, articles, and extensive documentation on corporate styles, cultures, and structures so that their team and your team can be educated and in lock-step throughout the entire process.

Last, but certainly not least, they stop at nothing to fulfill your roles with qualified candidates who will advance your organization. This includes strategic advertising of open positions that target the right individuals with the right message to attract your newest team members.

Waterstone ENGAGE^™

Regularly measuring and assessing employee engagement and corporate culture is an essential part of supporting healthy organizational performance – and Waterstone can help. Waterstone ENGAGE^™ is an annual employee survey program that will equip you with actionable data about both your corporate culture, employee engagement and as well as the level of trust in your organization.

The program includes actionable recommendations on where you can achieve the greatest impact as it relates to culture and engagement. They work with you to create a customized action plan and provide ongoing measurement and consulting support to help drive your performance. ENGAGE^™ subscriptions include culture and engagement trend reports, human capital templates, event discounts, valuable learning content, and more.

Waterstone’s Culturepreneur Operating System

Culturepreneurial leaders and organizations see their culture as the means through which they can drive unprecedented levels of innovation, competitive advantage, and performance. Waterstone’s Culturepreneur Operating System supports organizations in doing just that by leading executive leadership teams through a simple, proven, and measurable approach to drive performance through culture transformation.

With Waterstone’s Culturepreneur Operating System, your culture will truly become your competitive advantage. They will work with you and your leadership team to:

• Assess the current state of your organization’s culture and engagement.
• Paint the picture of the desired culture that will drive your organization’s performance.
• Develop the culture transformation roadmap and scorecard, including key priorities and measures needed to achieve and sustain the desired culture.
• Engage leaders and teams in culture transformation through the building of key leadership competencies and develop the behaviours and practices most essential to building high performance teams and cultures.
• Measure the impact your culture has on your organization’s performance.
• Apply a standard, repeatable, process for putting culture at the center of strategy.

Waterstone’s Culturepreneur Operating System can help you transition to a culturepreneurial process by using culture as a business system—planning, developing a strategy, and setting measurable objectives and tactics to get you to the outcomes you desire.

The Stalwart Leader Upfront

Marty Parker is the President and Chief Executive Officer of Waterstone Human Capital. In 2005, Marty founded Canada’s Most Admired Corporate Cultures, an annual program that recognizes best-in-class Canadian organizations for having a culture that has helped them enhance performance and sustain a competitive advantage. In 2014, the program expanded to include Canada’s Most Admired CEO.

Marty is considered a global leader and expert on human capital and corporate culture. He is a frequent commentator and keynote speaker on issues surrounding leadership and organizational culture. He is the author of Culture Connection: How Developing a Winning Culture Will Give Your Organization a Competitive Advantage (McGraw-Hill, 2012) and The Culturepreneur: How High Performance Leaders Craft Culture as Competitive Advantage (Page Two, 2021).

Marty holds a bachelor of arts with honors, as well as a Master of Science degree in marketing from the University of Guelph.

“Culture isn't just a component of success; it's the catalyst. At Waterstone Human Capital, we don't just shape culture; we elevate it to its highest potential, paving the way for extraordinary achievements.”