Business Fortune
In a world where businesses increasingly rely on data to understand their customers, the physical world can still be surprisingly difficult to measure. What happens when a shopper walks past a store, enters a mall, waits in a queue or moves through an attraction? Trakomatic is working to turn those everyday movements into meaningful business insights.
Based in Singapore, Trakomatic is a technology company specializing in advanced video analytics and artificial intelligence (AI). Its focus is on digitizing visitor behaviour in physical spaces, helping businesses capture, analyse and use data to make smarter operational and commercial decisions. The company combines AI, computer vision and analytics with existing surveillance infrastructure, creating solutions designed to help organisations better understand the people moving through their environments.
About Trakomatic
Trakomatic's story is closely connected to the idea that brick and mortar businesses should be able to understand their customers with the same depth that digital businesses understand online visitors. Together, the leadership has positioned Trakomatic around the intersection of AI, computer vision and real world customer behaviour.
Rather than requiring businesses to completely replace their existing camera infrastructure, Trakomatic's technology is designed to work with existing surveillance systems. Its architecture can support both on premise and cloud processing and can interface with other systems. The company's cloud portal is also designed around data security and compliance with PDPA and GDPR requirements.
The company has also been involved in initiatives supported by Singapore's Infocomm Media Development Authority (IMDA), including projects involving personalised museum journeys, crowd tracking, event safety and smart wristbands.
Trakomatic's Products and Data Intelligence Solutions
At the centre of Trakomatic's offering is its Insights Portal & Data AI platform. The system acts as a centralised data platform, bringing together information from different people counting systems and presenting it through dashboards, reporting and analytics.
The platform is designed to consolidate fragmented data, monitor system performance, check data integrity and transform information into a format that different business functions; including marketing, leasing and operations can use. It also incorporates DataAI and Generative AI capabilities to provide insights and recommendations.
OTrack
OTrack is Trakomatic's people counting suite. It uses AI embedded sensors and existing CCTV cameras to measure foot traffic across different camera angles.
The system can count people moving in both directions, distinguish adults from children, analyse demographic characteristics and perform deduplication to estimate unique visitors. Such capabilities can give retailers, malls and public spaces a clearer picture of how many people are actually using their premises.
OSense
OSense focuses on demographic analysis. By providing information such as age and gender profiles, it is designed to help organisations understand their audiences and develop more targeted marketing and engagement strategies.
OTrail
Understanding how many people enter a location is only part of the story. OTrail focuses on behavioural analytics, including dwell time and movement patterns across different areas and cameras within the same premises.
For retailers and mall operators, this can reveal how visitors move through a space, which areas attract attention and how long people spend in particular zones.
OCrowd and OS-9000
OCrowd uses LiDAR technology for crowd counting in open spaces, providing data that can support crowd management and large scale operations. OS-9000, meanwhile, provides facial recognition capabilities for applications including authentication, security and customer personalisation, with support for 1:1, 1:N and M:N matching.
Solutions Across Retail, Malls and Attractions
Trakomatic's applications extend across several industries, including retail, malls, tourism attractions and MICE venues. Its solutions are designed to adapt to environments where understanding people's movements can influence business performance or operational planning.
For retailers, the company can measure storefront traffic, walk in conversion, in store movement, shelf engagement, heatmaps and customer journeys. This allows businesses to examine everything from product placement to staffing and marketing effectiveness.
In malls, Trakomatic's technology can track entrances and exits, analyse heatmaps and dwell times, measure demographic patterns and examine movement between different floors. Mall operators can use this information to understand tenant performance, optimise leasing decisions and evaluate how events or campaigns influence shopper traffic.
Tourism attractions can use the technology for footfall measurement, tourist flow analysis, queue monitoring and crowd density management. Trakomatic says its footfall tracking can reach accuracy of up to 99%, while real time crowd data can also be connected to public facing channels such as digital signage, websites and mobile applications.
For events, the company provides end to end services that can include equipment rental, installation, de installation, support and access to real time monitoring and reporting. Event organisers can measure footfall, unique visitorship, dwell time, demographics, visitor flow and crowd levels.
Turning Movement Into Business Decisions
What makes Trakomatic's approach notable is its emphasis on turning raw movement data into practical decisions. A footfall number alone may not explain why a location performs well, but combining traffic, movement, dwell time, demographic and campaign data can create a broader picture.
The company's DataAI tools can also support executive reporting, marketing campaign analysis and new-tenant performance evaluation, allowing organisations to move from simply collecting data toward actively using it.
Trakomatic sits at an increasingly important intersection between artificial intelligence, computer vision and physical world analytics. By using existing camera infrastructure alongside specialised sensors, analytics platforms and AI capabilities, the Singapore based company is helping organisations better understand how people move through stores, malls, attractions and events.
Its broader proposition is simple but powerful; when businesses can see patterns in physical spaces, they can make better informed decisions about operations, marketing, customer experience and safety. As physical environments become increasingly data driven, Trakomatic's technology offers a way to transform everyday visitor movement into actionable intelligence.
Allen Lin | Chief Executive Officer
