The first email intelligence tool designed specifically for the velocity and size of international capital markets is Street Context. In this sector, emails may make or break a sale in a matter of minutes. However, CRMs and email marketing platforms don't give businesses the timely, simplified data they need to take quick action. Buy- and sell-side teams can concentrate on high-value talks by using their tools to sort through the deluge of emails. Because of this, Street Context has amassed a loyal user base spanning over 21 countries and has never lost a customer.

With Street Context, businesses can lead more intelligent conversations and help buy- and sell-side personnel become more proficient at what they do best — that is, in their inbox. Street Context assists clients in making the most of their time and each discussion by providing them with engagement insights and seamless email delivery. Right now, they are spearheading the advancement of email for more intelligent exchanges. They are transforming emails into a strategic resource of value for all industry players and a more efficient, meritocratic means of communication.

Their goal is to make email intelligence accessible to a point where it might be the key to opening up a vast worldwide network. In the streets, relationships are crucial. Having the appropriate discussions at the right times with the right people is essential to winning. Real-time email data quickly turned into the partner's differentiator, enabling them to draw in clients with more pertinent content and superior coverage.

Street Context is now providing more than just email intelligence. They are handling interests and identity management so that the Buy-Side may establish even faster connections.

Solution in Markets: Use emails to generate relevant dialogue on a timely basis

Customers may utilize email on a regular basis and remove it from being their blind spot using Street Context's market solutions. Acquire up-to-date knowledge on popular trends to better serve clients and increase profits. In order to keep clients ahead of the game, Street Context also reduces distribution frustration.

• Oversee the team's distribution lists: Takes charge of contacts and lists. After enabling cross-team list management, it removes any dormant contacts.
• Distribute products and commentary: From any mail client, sends tailored, mass emails without ever leaving Outlook.
• Monitor contextualized engagement: Get up-to-date information on readership trends and engagement, right down to the contact, account, or email.
• Carry out targeted follow-ups: They are the action plan in addition to being the analytic partner. Make the most of the information to tailor follow-ups and future material.

Reaching out to clients at the appropriate time and place is made simple by real-time analytics. They make every discussion matter by using Street Context's engagement intelligence, which is provided down to the contact level. Identify who is reading and who is only previewing emails, with trustworthy insights and no false positives. Utilize "Rare Activity" alerts to focus on a shift in interest or to approach a prospect that seems unreachable. To fill in knowledge gaps, keep an eye on the readership of key clients from across the desk or firm.

Solutions in Research: Get the recognition and votes deserved

Street Context integrates with research publishing platforms to offer a scalable, high-volume email infrastructure. Assess actual consumption without any additional costs. Recognize the reach and influence of offerings, whether it is through client reading or internal desk and banking interactions. Monitor consumption by contact, account, or content; obtain real-time or on-demand reporting insights. Street Context intelligence is precise, actionable, and granular, in contrast to that of their competitors. Make use of the insights to start discussions and gain attention and obtain effective processes to help the team. Distribute easily, get data fast, and provide the analysts with insights. Clients can accomplish all of this without ever leaving Outlook or their CRM, since they work where clients work.

Find patterns throughout the department. Provide the people handling clients in banking or markets with pertinent client insights. Street Context empowers the entire company to drive cross-divisional performance rather than operating in silos.

Businesses can use email insights to make timely client calls and add value to their investment process, whether it's a bespoke project follow-up, a marketing call, or some extra commentary.

Using street context saves the average research user four hours per week. No more sharing login credentials, deleting bounce backs, or adjusting email addresses. Using artificial intelligence, Street Context automates low-value chores so businesses can concentrate on high-value actions that increase customer value.

A movement to transform email and be a driver of change

Blair Livingston is the CEO of Street Context. 

“Our industry expertise helps our partners focus on what matters: gaining an immediate and long-term competitive advantage by having the right conversations with the right people at the right time.”