In a time when reputation makes all the difference for brands, Simon & Co. stands tall as a force of dynamic nature in the world of communications and public relations (PR). Originated in the mind of Virginie Simon, the agency has earned a reputation in developing and executing remarkable strategies, which make brands, not only survive but thrive even in cut-throat competition. Having offices across the continent, like the UK, Spain, or even Switzerland, Simon & Co. Sàrl is seen as an international organization as its specialized plans for corporate clients can always have the brand surviving and current in time..

Virginie's Visionary Approach: From Politics to Public Relations

Virginie Simon started her long and inspiring journey to Simon & Co. Sàrl. It was the very fact that she studied visual arts, psychology, sociology, political sciences, and international relations that gave her such a wide base that fed into her communications and branding thinking. She worked on both national and international projects, gradually getting to move her career from large campaigns into one of supporting global brands and startups with her company. She does not see PR in the traditional way; instead, she has become one of those strategic business leaders in communications.

"I built my career by doing things I liked," Virginie says. "Diversity in my learning and experience helped me think of communication as a strategic tool of aligning business interests and adding value to brand engagement."

Navigating the Stormy Sea: The Chief Talent Officer Is Building Resilience during the Crisis

Though Simon & Co. Sàrl has proven to be remarkable in the ability to adapt and thrive in the face of challenge, it has particularly done so well during the COVID-19 pandemic. Facing tough decisions between the business’ financial viability, and client satisfaction, Virginie had to make the best decisions for the business.

At first unsure of the effect of the pandemic, she dropped work but returned busier than she ever would have needed to be. The agency continued to issue such exceptional client service due to the presence of such a strong ethical team and her resilience. Seeing Virginie's leadership and determination during those toughest of times.

Creating a Culture of Working Together and Affinity at Work 

At Simon & Co. Sàrl, the management style is aimed at making creativity and collaboration an aspect of innovation. Virginie practices a flat management system where she charges consultants to work on projects related to their interests and skills. "We all offer different expertise and perspectives," she said. "I will give parameters and also support them to bring their own ideas, because I think bringing your own ideas is always helpful." Such an environment paves way for a vibrant and flexible work place where creativity does really thrive.

In addition, Virginie's employee wellness intervention—she developed a workshop to create a safe and supportive workplace at Simon & Co. has become inseparable fabric of the organization. Sàrl, even as remote work becomes much more common. Internal communication and treating people who works there are still priorities at Simon & Co. Sàrl.

Build towards a future

Simon & Co. Sàrl plans to conduct workshops focused on communication skills and employee well-being, adapting to changes in the workplace post-pandemic. Simon & Co. Sàrl will take the helm in leading the agency to develop stronger brands and better strategic communication offerings as the trusted PR firm of choices. Using innovation, resilience and market insight, Simon & Co. Sàrl aims to transform the face of global communications and will certainly be a company to watch over the next few years.

About the Leader

Virginie Simon, Founder & PR of Simon & Co. Sàrl, is the founder and serves as PR, Communications, and Business Strategist of Simon & Co. Sàrl. She is a highly motivated, multicultural, diligent, and passionate PR strategist and brand builder with more than 12 years of proven track record in delivering strategic communications campaigns, reputation management plans, and high-level change and crisis counseling. She has gained experience in the public sector, Swiss and international agencies, start-ups, nonprofits, and multinational corporations, which allows her to understand and analyze all types of organizations.

“We remain your single point of contact, making sure that all providers offer you the best quality services according to your projects. As an orchestra conductor, we guarantee that your values, vision, and mission are shared in each implemented action.”