20 Inspiring Leaders to watch 2021


Profit General Trading: Elevated into Ambient Trade Globally Perfect

Business Fortune

Their coming together will seem to global entities as ''modern building since all of today'' under the topic of creativity and innovations that have frozen on using the fingerprints of clear phalanxes in the industries. Of course, Profit General Trading, a top UAE company, perfectly fits into the definition by itself, judging from the laurels for outstanding quality, sustainability, and uplifting communities.

Innovations With Adaptability, the Foundation of Success

This Dubai-based PGT is an all-inclusive, multidisciplinary establishment operating in just about every sector-from organic food production and animal feed, through irrigation, electrical equipment, and agriculture. What makes PGT distinct is its ability to adapt and innovate across a wide frontier of industries while remaining strongly stakeholder-oriented and customer-focused.

With the efficiency of a team of experienced professionals at the helm, PGT has developed quite an impressive reputation for itself as a major importer and exporter in the MENA (Middle East and North Africa) region. Through the establishment of strong bondages with manufacturers, suppliers, and clients alike, the company managed to acquire its key position in many of the key sectors fronting limited entries; actually, in the food, drink, and agribusiness sectors.

Excellence Commitment: Quality Assurance across Borders

Quality assurance remains key to the success story of PGT. The company is certified HACCP, ISO 9001:2015, and ISO 22000:2005 and conforms to stringent international standards in all aspects of operations. The end result is complete operational excellence through which the customers will receive top-notch products and services knotted in trust and long-term associations.

Perfectionists have stretched outside the borders of PGT. It is all over from the UAE to China, Sudan, and other Gulf countries. Client requirements are diverse, but the emphasis on high standards of quality makes PGT one preferred partner in international trade.

Challenges Navigating: PGT’s Novel Mode of Market Expansion        

While this might bring its own challenges, PGT has played the game well and is not without successes, such as opening a book in the UAE market through the products of Sudan. After initial challenges of differing market dynamics and building confidence with Sudanese manufacturers, all hurdles were crossed through persistent relationship building and transparency in the provision of product information and customer feedback.

PGT's strategy of perseverance did pay off for them since the company gradually started staking its ground in the UAE market. Today, it sells a variety of fresh fruits, vegetables, and organic animal feed under the name “Zoal.” Adaptation to the local market needs is the reason why PGT has established legacy even amid intense competition.

Strengthening Global Connections with a Vision into the Future

Audacious growth, made possible by PGT's efforts, has happened particularly for the animal feed company, recording impressive 35% animal feed trade in Dubai, apart from expanding into markets like China and other Gulf countries. For the future, PGT intends to continually strengthen its global outreach towards sustainability, innovation, and quality.

For Profit General Trading, the future is endless. Its bright horizon lies ahead, and it continues to break barriers in innovating extraordinary products and building strong strategic partnerships worldwide. A company such as PGT, with its innovative edge and customer-centric approach towards robust achievement, reflects all the values innate in this new era of global business: that is leadership, perseverance, and invention.

About the Leader

Hisham Hamid, Chief Executive Officer of Profit General Trading, is visionary entrepreneur who started out doing only a very small maintenance shop before going on to become the number one import export player in MENA, starting up some successful business such as Algafari and Alaanig Agricultural Project.

 “PGT is currently an essential food supplier to supermarkets offering a range of products, having grown a Sudanese customer base through small shops and clubs in the UAE.”


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