Noetic Marketer is a family-run business, dedicated to providing its clients with unconditional loyalty and support. The company creates and implements customized digital marketing strategies with a focus on search engine optimization, content marketing, pay-per-click advertising, and social media advertising for the higher education, e-commerce, professional services, and contractor industries.

Noetic Marketer’s mission is to assist businesses and educational institutions in serving and expanding their communities through digital marketing. NM wants to transform the traditional business-agency relationship into a more integrated, reliable, and practical united front that executes and goes beyond expectation.

Specialized services Noetic Marketer provides

Digital strategy: It builds a valuable data-driven approach customized for the audience. The client’s company’s strategy will be developed by taking the budget into account, short-term, medium-term and long-term goals, and the company’s current situation. It builds an effective digital marketing strategy to increase traffic to website and drive sales.

Pay-Per-Click (PPC): Drive potential customers to the client’s website and increase conversions through Google, Microsoft and Twitter advertisements. Pay-per-click advertising targets ads to people searching for the client’s product or service. People have a higher intent of purchasing the client’s product or using the client’s service when they perform the online search themselves. The benefit of using pay-per-click advertising is faster sales and more qualified leads for the client’s company. Noetic Marketer’s Pay-per-click solutions are:

• Search ads: Gain qualified leads through ads that appear to those searching for the client’s product or service.
• Display ads: Design eye-catching graphics for banner ads. Show these ads on websites and mobile apps that the client’s target customers visit.
• Shopping ads: Use shopping campaigns to drive traffic to the client’s website or local store, promote the client’s products and increase purchases. Shopping ads can appear on the shopping tab on Google Search, next to Google search results, on Google Search Partner Websites and Google Display Network, including YouTube, Gmail and Google Discover.
• Retargeting ads: Create retargeting campaigns to reduce the cost-per-click (CPC) of the client’s advertisements. Target visitors who haven’t yet converted, as well as those who are likely to convert again.
• Geofencing ads: Display campaigns focused on particular geographic regions (i.e. target people with a 1-mile radius to the client’s business, event, etc.). Segment the client’s PPC ads based on specific target customer locations.
• Landing page design: Design and write content for landing pages that link to the client’s PPC ads. Generate leads, track data and encourage conversions through well-designed landing pages.
• A/B testing: Test several options of creative assets and copy to increase conversion rates and sales.
• Bid management: Strategically increase and decrease keyword bids to optimize the client’s Google Ads budget.
• Conversion rate optimization: Optimizing the advertisements is only half of the story. For best results, optimize the website and landing pages for best results to lead to high conversion rates. Doing this will decrease the client’s bounce rate, which is valuable in increasing sales.

Search Engine Optimization (SEO): Search Engine Optimization (SEO) is the practice of making the client’s website rank higher on an online search engine. As most consumers only view the first page of a Search Engine Results Page (SERP), it is crucial to rank as high as possible. Search engine marketing services provided are:

• On-page SEO: Ensure that all visible elements to Google and the client’s customers are valuable and searchable.
• Technical SEO: Review all technical SEO aspects to make sure the client’s web pages are fully optimized for search engines. Technical SEO includes optimizing the client’s robot.txt file, the client’s sitemap, adding schema markups to the client’s website, among other technical aspects.
• Content creation: Write compelling content for the client’s website, blog, and landing pages to help the client’s company rank for specific keywords that are important in the client’s industry.
• Competitive and keyword research: Study the client’s competitor’s SEO scores to see where the client’s company ranks. It researches keywords that the client’s company can compete for in rankings.
• Local SEO: Increase the client’s organic traffic and rankings by optimizing local directories such as Google My Business, Yelp, Yellow Pages, etc.
• Link building: Build authority for the client’s website through internal and external links.
• Reporting: Receive a monthly report overviewing the client’s company’s SEO performance.

Social media advertising services:

• Strategy sessions: Develop a successful digital marketing strategy for the client’s social media advertising efforts. Follow Noetic’s best practices and take advantage of the company’s extensive knowledge of running thousands of paid social media ads.
• Graphic design: Design eye-catching designs for all social media platforms. Test the performance of several ad formats at the same time.
• Paid advertising: Launch paid social campaigns to build brand awareness, engagement and conversions for cold, warm and hot audiences. A/B test ads for best results, and track and optimize for continuous improvement. Begin retargeting campaigns to reduce the client’s cost-per-action (CPA), remind the client’s customers to convert, and nurture the client’s best clients.
• Copywriting: Write compelling copy that will lead the client’s audience to take the desired action. Develop copy for ads, landing pages and more.
• Targeted audience selection: Customize ads based on the client’s desired audience’s demographics, psychographics and interest. Reach the client’s ideal audience through geofencing ads to focus on the client’s most valuable audiences.
• Activity tracking: Through custom conversions, track the client’s audience activity on the client’s website that originated from the client’s social media advertisements.

Meet the leader behind the success of Noetic Marketer

Andres Tovar, Co-Founder, Lead Consultant, and Managing Partner

A client-focused, trend-sensitive, and metrics-oriented individual Andres has designed entire digital funnels for his clients and has helped triple many of his clients’ lead conversion rates. Andres has devised fully optimized campaigns for clients ranging from SaaS, real estate, and educational institutions to e-commerce sites and local businesses.

“We are a trilingual marketing agency serving clients locally & internationally in English, French and Spanish.”