20 Inspiring Leaders to watch 2021
Business Fortune

In the quickly evolving cannabis industry it’s stuck out as a pioneer and a leader. The company was founded in 2015, one of the first commercial cannabis business licensees in California, setting the direction to transform the face of cannabis. Only with an un-wavy devotion to quality, sustainability, and education Moxie has made a name for itself as one of the most ambitious cannabis brands on the market.
Creating History in Cannabis
By the time 2016 rolled around, the dream realized for Moxie was a world that becomes accessible to safe and sustainable cannabis. The brand went into Michigan and Nevada and now has its footprints in more states. Today, Moxie's products are sold throughout Pennsylvania, Nevada, Michigan, and California, and the company has built strong relationships with local and state governments. It is among the first few brands to obtain licenses in key states, thereby remaining in the forefront of normalizing the cannabis habit and moving the legal cannabis market into the mainstream.
Quality Commitment, Sustainability
Moxie one of the core values of this sustainability. The company maintains a network of farmers that supplies the company but also grows some crops out and under. Moxie is going to become a carbon negative company as it knows that it can and must do their bit to reduce its environmental impact. Moxie strives to sustainably supply the best standard quality of cannabis to this fast growing market while it continues to rise.
Transforming Cannabis Discourse
With legalization in different territories and countries, Moxie sits central to the discourse of cannabis use. President Jordan Lams states that outside-the-box activities of Moxie, which include online events or participation in other activities that are not directly related to cannabis, have provided a window of opportunity for customers who were initially reluctant to explore the benefits of cannabis into the full experience. “It opens the door to those who might not have ever been open to the use of cannabis in the past,” Lams explained.
Part of how Moxie frames and presents cannabis is its larger mission of trying to educate consumers and de-stigmatizing cannabis. Moxie believes that its comprehensive communication of products and further research into the benefits and risks of cannabis will empower a consumer with information about making the right decision.
Looking Ahead
Towards future cultivation of markets, Moxie is working towards providing a number of different quality products for its customers. With Moxie's devotion to both quality and price, consumers will continue to have choices at both ends of the spectrum as the industry grows. The latest entrant in the Moxie product offering line has to do with micro-dosing, which is supposed to attract the ever-growing female segment of Gen Z who are now the fastest-growing consumer category in cannabis.
The core morals of Moxie Shatter, however, are still intact: delivering marijuana products of superior quality, reducing environmental footprints, and empowering and educating consumers. Looking at the future, with a commitment to making a difference in the industry, Moxie stands to remain one of the leading companies in the cannabis industry in the near future.
About the Leader
Jordan Lams, Chief Executive Officer of Moxie, after his sister passed away from leukemia 14 years ago, he began working in the cannabis market. He received the FIRST cannabis business license ever granted in the state of California for a commercial cannabis business after working to pass reasonable regulations and legislation surrounding the company