Business Fortune
With an emphasis on the current necessity of personalized advertising within the digital arena, LoKnow champions the incorporation of unmatched technology into the art of reaching audiences by brands. As businesses resort to digital means of storytelling, LoKnow's compelling suite of advertising tools becomes quite a necessity in using all means possible to ensure that messages reach their recipients at the right time and in the right space.
Luckily LoKnow Highlights New Era Digital Advertising
LoKnow is at the sharp end of this revolution in advertising as it offers brands the tools to create smart campaigns in real space leveraging on data and geo-location tools. Unlike other forms of advertising, digital advertising through LoKnow enables the businesses to effectively target the consumer by behaviors, interests, or location. Such granularity ensures that ads cut through generic noises found in numerous online platforms, to become relevant to the intended audience only.
As an advertising solution both in Canada and internationally, LoKnow presents brands the ability to expand their digital advertising campaigns across multiple devices and channels. LoKnow is able to target a local neighborhood or a global market and can tailor its approach to meet the requirements of each campaign so that businesses can reach out to consumers on an international level.
Products Industry-Leading for Hyper-Targeted Campaigns
LoKnow is a digital marketing service that is second to none in terms of hyper targeting as well as ad relevance. Hyper, one of its unique products facilitates business to communicate messages on bases of geo-fencing, which means that the advertisements are delivered only to the customers within the defined geographic limits. Brands are able to develop specific audiences with different factors like interest, behavior and demographics using this tool. The second key product, Harvest, works in a different way by surreptitiously gathering the location information to form the audience persona to understand consumer behavior. Realizing the interactions customers have with the brands in the physical world, Harvest refines brands’ marketing strategies and increase efficiency in a rapidly evolving digital market.
Seamless Integration and Automation
LoKnow extends its simplification of the advertising process to products like Retriever and Rover. Retriever automates the generation and updating of online ads, dynamically adjusting to new product offerings or promotions to ensure that it is up to date in relevance. In this way, the process of continuous optimization is made, wherein there is no need for manual inputs to keep updating ad details, thus keeping it fresh and up to date with the trends in the market.
By examining the content on a website, Rover automates the generation and upkeep of search campaigns via machine learning.
Utilizing Data as a Tool for Brand Support
LoKnow is about creating the highest possible value from the money that companies invest in digital advertising. We understand how customers engage with an environment – the virtual and the physical environment. That is the leverage which enables the business to optimise its inefficient marketing decisions based on the data it contains.
The continuing evolution of the digital advertisement sees LoKnow to be a trendsetter in precision marketing that would assist brands in reaching their actual target audience with tighter accuracy. Supporting a complete suite of solutions, LoKnow is prepared to be a leader in digital advertising and will continue helping businesses around the world unlock the potential in their marketing campaigns.
About the Leader
Vikram Seth, Founder & Chief Executive Officer of LoKnow, is constantly discovering new ways to break barriers as LoKnow’s Founder and CEO. Now an established leader in the digital advertising and ad tech industry, LoKnow isn’t his first entrepreneurial rodeo. He previously headed a national student advertising company known for serving universities as far back as 2013. Recognizing the widespread need for a forerunner in new ways of targeted advertising, he founded LoKnow to be that industry leader.
Vikram prides himself on leading by example. Between envisioning new tech products and steering them to where they can do the most good, he is always thinking three steps ahead. At the helm of an expanding company, his unquenchable love of learning keeps him energized — including tapping into new markets and understanding how best to enact LoKnow’s vision. A natural born people-person, his passion for building connections and providing support is apparent, whether that’s digesting new trends to keep clients up to date, or figuring out ways to maintain LoKnow’s vibrant workplace culture.
