LiveRamp stands at the forefront of data collaboration, serving as the preferred platform for the world's most innovative companies. Renowned for its leadership in consumer privacy, commitment to data ethics, and expertise in foundational identity, LiveRamp has set a new standard in constructing a connected customer view characterized by unparalleled clarity and context, all while safeguarding brand integrity and consumer trust.

Offering unparalleled flexibility, LiveRamp facilitates collaboration across diverse data landscapes, supporting a spectrum of data collaboration use cases within organizations, between brands, and throughout its expansive global network. Trusted by hundreds of global innovators, including iconic consumer brands, tech giants, banks, retailers, and healthcare leaders, LiveRamp plays a pivotal role in fostering enduring brand and business value. The platform excels in deepening customer engagement and loyalty, activating innovative partnerships, and extracting maximum value from first-party data, all while maintaining a proactive stance on compliance and privacy requirements.

The LiveRamp Data Collaboration Platform

In the realm of data collaboration, the LiveRamp Data Collaboration Platform stands as a pinnacle solution, meeting today's needs while empowering breakthrough insights for the future. With a commitment to addressing diverse data collaboration use cases, LiveRamp becomes the catalyst for turning data dreams into reality.

Live/Identity: Building critical enterprise identity infrastructure is simplified with LiveRamp. This portfolio offers a consistent identity framework with clear rules, ensuring privacy protection and alignment with business needs. Leveraging advanced identity resolution and an industry-leading, continuously learning knowledge base, Live/Identity creates the most accurate, connected customer view.

Live/Access: Expanding the value of data and deepening customer understanding is made seamless through Live/Access. This portfolio allows users to reach new audiences with custom segments and lookalike modeling. LiveRamp's dynamic marketplace facilitates the buying and selling of trusted third-party data, opening unlimited opportunities for second-party collaborations.

Live/Connectivity: Embark on a journey of enhanced addressability with Live/Connectivity. This portfolio enables reaching authenticated audiences at scale, delivering personalized experiences across browsers, mobile devices, and CTV. Powered by RampID, the most durable and privacy-centric identifier, it connects the digital ecosystem seamlessly.

Live/Insights: Uncovering powerful insights that fuel innovation becomes achievable with Live/Insights. This portfolio unlocks robust measurement and collaborative analytics, supporting every conceivable use case and partnership. LiveRamp's clean room capabilities, featuring advanced permissioning and cutting-edge privacy-enhancing technologies, make it a go-to solution.

Cloud Capabilities

LiveRamp's cloud-first approach allows collaboration in any cloud or across multiple clouds without necessitating data movement. The platform offers flexibility with cloud-embedded solutions, allowing users to resolve identity in their preferred cloud platform, including AWS, Azure, Databricks, Google, and Snowflake. The LiveRamp Data Collaboration Platform not only addresses current data collaboration needs but also ensures control over the future. Its diverse product portfolios and cloud capabilities make it a comprehensive and adaptable solution, revolutionizing the landscape of data collaboration.

Empower strategic advertising decisions through cross-screen measurement and analytics, a methodology that unveils previously untapped data across various advertising channels, including TV, CTV, social media platforms, publishers, and programmatic avenues. This approach minimizes signal loss, enabling the discovery of concealed insights that drive business growth by harnessing comprehensive data from diverse advertising mediums.

Scott Howe | Chief Executive Officer

Scott Howe joined the Company in 2011 as its Chief Executive Officer and President. Prior to joining the Company, he served as corporate vice president of Microsoft Advertising Business Group from 2007–2010. In this role, he managed a multi-billion-dollar business encompassingall emerging businesses related to online advertising, including search, display, ad networks, in-game, mobile, digital cable and a variety of enterprise software applications.

Mr. Howe was employed from 1999–2007 as an executive and later as a corporate officer at aQuantive, Inc. where he managed three lines of business, including Avenue A | Razorfish (a leading Seattle-based global consultancy in digital marketing and technology), DRIVE Performance Media (now Microsoft Media Network), and Atlas International (an adserving technology now owned by Facebook).

Earlier in his career, he was with The Boston Consulting Group and Kidder, Peabody & Company, Inc. He previously served on the boards of Blue Nile, Inc., a leading online retailer of diamonds and fine jewelry, and the Internet Advertising Bureau (IAB). He is a magna cum laude graduate of Princeton University, where he earned a degree in economics, and he holds an MBA from Harvard University.

“With LiveRamp, we’ve increased the value of our important publisher relationships with DISH Media and others. The ability to safely and securely access and analyze more data has allowed us to better understand our customers and measure the true impact of our marketing activities.”