LiveRamp is a leader in data collaboration, serving as the go-to platform for innovative companies worldwide. The company excels in consumer privacy, data ethics, and foundational identity solutions, establishing new benchmarks for creating a clear, connected view of customers while safeguarding brand trust and integrity.

LiveRamp provides unparalleled flexibility, allowing organizations to collaborate across various data environments seamlessly. This capability supports a wide array of use cases, from internal data sharing to global brand partnerships. With a network that spans across tech giants, consumer brands, banks, retailers, and healthcare leaders, LiveRamp plays a critical role in deepening customer engagement and loyalty, enabling innovative partnerships, and extracting the maximum value from first-party data.

The platform stands out for its proactive approach to privacy and compliance, ensuring that organizations not only meet but exceed industry standards. LiveRamp's commitment to maintaining high privacy standards and providing actionable, clear data insights helps businesses make informed decisions and build lasting customer relationships.

The LiveRamp Data Collaboration Platform

In the realm of data collaboration, the LiveRamp Data Collaboration Platform stands as a pinnacle solution, meeting today's needs while empowering breakthrough insights for the future. With a commitment to addressing diverse data collaboration use cases, LiveRamp becomes the catalyst for turning data dreams into reality.

Live/Identity: Building critical enterprise identity infrastructure is simplified with LiveRamp. This portfolio offers a consistent identity framework with clear rules, ensuring privacy protection and alignment with business needs. Leveraging advanced identity resolution and an industry-leading, continuously learning knowledge base, Live/Identity creates the most accurate, connected customer view.

Live/Access: Expanding the value of data and deepening customer understanding is made seamless through Live/Access. This portfolio allows users to reach new audiences with custom segments and lookalike modeling. LiveRamp's dynamic marketplace facilitates the buying and selling of trusted third-party data, opening unlimited opportunities for second-party collaborations.

Live/Connectivity: Embark on a journey of enhanced addressability with Live/Connectivity. This portfolio enables reaching authenticated audiences at scale, delivering personalized experiences across browsers, mobile devices, and CTV. Powered by RampID, the most durable and privacy-centric identifier, it connects the digital ecosystem seamlessly.

Live/Insights: Uncovering powerful insights that fuel innovation becomes achievable with Live/Insights. This portfolio unlocks robust measurement and collaborative analytics, supporting every conceivable use case and partnership. LiveRamp's clean room capabilities, featuring advanced permissioning and cutting-edge privacy-enhancing technologies, make it a go-to solution.

Cloud Capabilities

LiveRamp's cloud-first approach allows collaboration in any cloud or across multiple clouds without necessitating data movement. The platform offers flexibility with cloud-embedded solutions, allowing users to resolve identity in their preferred cloud platform, including AWS, Azure, Databricks, Google, and Snowflake. The LiveRamp Data Collaboration Platform not only addresses current data collaboration needs but also ensures control over the future. Its diverse product portfolios and cloud capabilities make it a comprehensive and adaptable solution, revolutionizing the landscape of data collaboration.

Empower strategic advertising decisions through cross-screen measurement and analytics, a methodology that unveils previously untapped data across various advertising channels, including TV, CTV, social media platforms, publishers, and programmatic avenues. This approach minimizes signal loss, enabling the discovery of concealed insights that drive business growth by harnessing comprehensive data from diverse advertising mediums.

Scott Howe | Chief Executive Officer

Scott Howe joined the Company in 2011 as its Chief Executive Officer and President. Prior to joining the Company, he served as corporate vice president of Microsoft Advertising Business Group from 2007–2010. In this role, he managed a multi-billion-dollar business encompassingall emerging businesses related to online advertising, including search, display, ad networks, in-game, mobile, digital cable and a variety of enterprise software applications.

Mr. Howe was employed from 1999–2007 as an executive and later as a corporate officer at aQuantive, Inc. where he managed three lines of business, including Avenue A | Razorfish (a leading Seattle-based global consultancy in digital marketing and technology), DRIVE Performance Media (now Microsoft Media Network), and Atlas International (an adserving technology now owned by Facebook).

Earlier in his career, he was with The Boston Consulting Group and Kidder, Peabody & Company, Inc. He previously served on the boards of Blue Nile, Inc., a leading online retailer of diamonds and fine jewelry, and the Internet Advertising Bureau (IAB). He is a magna cum laude graduate of Princeton University, where he earned a degree in economics, and he holds an MBA from Harvard University.

“LiveRamp isn’t just transforming how data is shared; we’re redefining what it means to trust and leverage data, ensuring privacy and clarity while empowering businesses to build stronger connections and drive unparalleled value.”