Crafting an effective marketing campaign demands a tailored strategy that aligns with each business's unique objectives. However, amid the myriad of approaches, one crucial element remains universal: the ability to accurately measure the impact and effectiveness of marketing efforts. This measurement capability provides essential insights into campaign performance, highlights areas for improvement, and guides strategic decisions regarding resource allocation and budgeting.

Leavened stands at the forefront of marketing measurement technology, distinguished by its team of expert data scientists proficient in both marketing strategies and advanced analytics. Their innovative platform is designed to enhance marketing return on investment (ROI) by enabling businesses to plan, measure, and optimize their marketing efforts with real-time consumer behavior insights. This approach addresses common challenges such as time constraints, high costs, and transparency issues, empowering businesses with actionable data to fine-tune campaigns while they are in-market.

Unlike traditional methods reliant on cookie-based tracking, which often fall short in delivering comprehensive insights, Leavened employs a sophisticated Marketing Mix Modeling (MMM) approach. This advanced method leverages detailed advertising investment data to precisely measure the incremental impact of marketing activities on revenue. By analyzing this data, businesses can identify top-performing media channels and make informed decisions to optimize future media investments effectively.

Marketing Mix Modeling: A New Approach to Marketing Mix Models

Marketing Mix Modeling (MMM) is the most efficient, affordable marketing attribution and optimization tool available. The Leavened Iterative Hypothesis Testing Engine (LIHTE) is more than a traditional MMM. LIHTE is a high-velocity MMM that enables fast, objective, exhaustive testing of marketing hypotheses. Leavened democratizes MMM so the decision-makers and marketing experts can directly engage with the process. Start making decisions within days, not months, with this innovation in MMM accessibility.

Why test a few models when they can test millions of models within a few hours? Through the power of cloud computing and iterative hypothesis testing, Leavened removes modeling bias and empowers marketers and brand leads to test everything. The Leavened Iterative Hypothesis Testing Framework drives insight across all channels without the burden of expensive resources. Start benefiting from the suite of Leavened solutions today. MMM applies proven industry techniques for analyzing the impact of advertising on sales so you can optimize spend by tactic. And unlike multi-touch attribution solutions, it can show you the impact of online and offline marketing tactics as well as account for promotions, competitive data, economic indicators, and more.

Unlike most MMM solutions, Leavened does not operate any black boxes and has made their entire product library available via a cloud-based SaaS solution. Brands, agencies, and analysts alike can access any of their solutions to best serve their clients and campaigns. Access a library of knowledge and decades of experience with their one-on-one training to ensure you get the most from the Leavened platform. Leavened also offers fully managed and partially managed models for those that wish to outsource their measurement solution entirely. The innovation of Iterative Hypothesis Testing allows Leavened to offer viable MMM solutions at a fraction of the cost. Brand, agencies, and analysts can receive further cost savings through bundling or leveraging their self-managed options. Reach out to thier team for a free trial and a pricing structure that best fits your needs.

Leavened delivers more than insights, it transforms your business. With Leavened, you'll learn what your media is really doing, plan more impactful campaigns, and optimize to the greatest incremental sales. It was built by media experts and data scientists specifically for ROI-driven marketers. Within days, you’ll have the insights you need to deliver tangible results.

Sara Moorthy | Managing Partner

Sara is a founding team member at Leavened focusing on product development with more than 20 years of experience in performance marketing, media, and data analytics. Sara helps her clients develop strategic marketing plans, design marketing infrastructures to support the measurement of marketing, and establish tools for campaign measurement.

Prior to starting at Leavened, Sara has worked as a strategic planning and analytics lead at DraftWorldwide (Now FCB), Y&R/Wunderman, McCann Relationship Marketing, and Publicis. In 2006, she co-founded a digital and CRM agency in San Francisco, which was later purchased. Her clients have included Google, GoPro, Sprint, Microsoft, Intuit, Hewlett Packard, Adobe, Electronic Arts, and Toyota. Sara has won many awards for her past work, including an Addy from the American Advertising Federation, a “ONE Show” Interactive Award from the ONE Club which champions excellence in advertising and design, an NCDM Database Excellence Award, and several ECHO awards from the International Direct Marketing Association.

Sara graduated from Indiana University’s Kelly School of Business with a Bachelor’s of Science and earned a MBA and a Masters in International Business from Pepperdine University.

“With over two decades of expertise in performance-based marketing, our platform equips businesses to achieve immediate sales goals while building a foundation for long-term, sustainable growth through data-driven optimization.”