Crafting an effective marketing campaign requires a bespoke strategy that is meticulously tailored to the unique objectives of each business. However, amidst the diversity of approaches, one crucial factor universally required is the ability to measure the impact and effectiveness of marketing efforts. This capability is essential as it provides invaluable insights into the performance of campaigns, identifies areas ripe for improvement, and guides informed decision-making regarding resource allocation and budgeting.

At the forefront of marketing measurement technology stands Leavened, a company distinguished by its team of data scientists with deep expertise in both marketing strategies and advanced analytics. Their platform is purpose-built to elevate marketing return on investment (ROI) by enabling businesses to plan, measure, and optimize their marketing efforts based on real-time consumer behavior insights. This approach not only addresses common frustrations such as time constraints, high costs, and transparency issues but also empowers businesses with actionable data for optimizing campaigns while they are in-market.

Unlike conventional methods that rely heavily on cookie-based tracking, which often fall short in providing comprehensive insights into business growth, Leavened utilizes a sophisticated Marketing Mix Modeling (MMM) approach. This method leverages detailed advertising investment data to accurately gauge the incremental impact of marketing activities on revenue. By analyzing this data, businesses can pinpoint top-performing media channels and make data-driven decisions to optimize future media investments effectively.

The Leavened platform is the culmination of over two decades of experience in performance-based marketing, developed by industry veterans who understand the intricacies of driving successful marketing campaigns. It empowers businesses to not only achieve short-term sales objectives but also lay a solid foundation for sustainable, long-term growth by optimizing marketing strategies based on real-time, actionable insights.

Marketing Mix Modeling: A New Approach to Marketing Mix Models

Marketing Mix Modeling (MMM) is the most efficient, affordable marketing attribution and optimization tool available. The Leavened Iterative Hypothesis Testing Engine (LIHTE) is more than a traditional MMM. LIHTE is a high-velocity MMM that enables fast, objective, exhaustive testing of marketing hypotheses. Leavened democratizes MMM so the decision-makers and marketing experts can directly engage with the process. Start making decisions within days, not months, with this innovation in MMM accessibility.

Why test a few models when they can test millions of models within a few hours? Through the power of cloud computing and iterative hypothesis testing, Leavened removes modeling bias and empowers marketers and brand leads to test everything. The Leavened Iterative Hypothesis Testing Framework drives insight across all channels without the burden of expensive resources. Start benefiting from the suite of Leavened solutions today. MMM applies proven industry techniques for analyzing the impact of advertising on sales so you can optimize spend by tactic. And unlike multi-touch attribution solutions, it can show you the impact of online and offline marketing tactics as well as account for promotions, competitive data, economic indicators, and more.

Unlike most MMM solutions, Leavened does not operate any black boxes and has made their entire product library available via a cloud-based SaaS solution. Brands, agencies, and analysts alike can access any of their solutions to best serve their clients and campaigns. Access a library of knowledge and decades of experience with their one-on-one training to ensure you get the most from the Leavened platform. Leavened also offers fully managed and partially managed models for those that wish to outsource their measurement solution entirely. The innovation of Iterative Hypothesis Testing allows Leavened to offer viable MMM solutions at a fraction of the cost. Brand, agencies, and analysts can receive further cost savings through bundling or leveraging their self-managed options. Reach out to thier team for a free trial and a pricing structure that best fits your needs.

Leavened delivers more than insights, it transforms your business. With Leavened, you'll learn what your media is really doing, plan more impactful campaigns, and optimize to the greatest incremental sales. It was built by media experts and data scientists specifically for ROI-driven marketers. Within days, you’ll have the insights you need to deliver tangible results.

Sara Moorthy | Managing Partner

Sara is a founding team member at Leavened focusing on product development with more than 20 years of experience in performance marketing, media, and data analytics. Sara helps her clients develop strategic marketing plans, design marketing infrastructures to support the measurement of marketing, and establish tools for campaign measurement.

Prior to starting at Leavened, Sara has worked as a strategic planning and analytics lead at DraftWorldwide (Now FCB), Y&R/Wunderman, McCann Relationship Marketing, and Publicis. In 2006, she co-founded a digital and CRM agency in San Francisco, which was later purchased. Her clients have included Google, GoPro, Sprint, Microsoft, Intuit, Hewlett Packard, Adobe, Electronic Arts, and Toyota. Sara has won many awards for her past work, including an Addy from the American Advertising Federation, a “ONE Show” Interactive Award from the ONE Club which champions excellence in advertising and design, an NCDM Database Excellence Award, and several ECHO awards from the International Direct Marketing Association.

Sara graduated from Indiana University’s Kelly School of Business with a Bachelor’s of Science and earned a MBA and a Masters in International Business from Pepperdine University.

Leavened empowers marketers to unleash the full potential of their campaigns with real-time insights and actionable data, transforming marketing strategies into measurable ROI.