Business Fortune
The past 30 years has seen Lanner Electronics USA Inc. grow from a pioneer in networking and security technologies to a practitioner recognized worldwide in the OEM/ODM design and manufacturing services supplied for network appliances. They set the reputation of an innovating and popular tier-one provider to system integrators, service providers, and application developers. Its U.S. affiliate, Lanner Electronics USA, was formed to bring this expertise to the North American market, which since its founding in 1996 has established itself as a powerful player in high-performance switching, security, and hyperscale network computing.
Inspiring Leadership of Lanner USA by Terence Chou
Under his leadership as the General Manager of Lanner USA, which he took over in 2016, he was able to triple the income of Lanner USA, wherein it became instrumental also to Lanner Worldwide in seeing new heights, including crossing the 3 million network appliance sales. According to him, with Terence Chou among the leaders, Lanner USA has become a trailblazer in the era of networking solutions.
Chou attributes much of Lanner's success to the ability to adapt to the wind of change and be the leader during difficult times. Some of the most critical phases of his leadership journey began in 2016 when he had to learn an already established corporate culture while simultaneously helping to push it forward in a very competitive environment. His ability to respect and balance the tradition with a thinking-forward approach has made it easy for the company to remain successful.
An Innovation for the Future of Networking
At Lanner R&D focus is over 50%, which brings innovation to SDWAN and security products. Lanner is a leader in the SD-WAN market by offering their whitebox and vCPE/uCPE hardware; and helping position it as a top supplier in the 2019 Gartner SDWAN Edge vendors Report. During his leadership, Lanner has created a culture of technology excellence, emphasizing quality, reliability and security, which has enabled Lanner to obtain key ISO certifications, and strengthened relationship with leading enterprise security and telecom providers.
Resilient changes
About 50 per cent of its workers are dedicated to research and development, with Lanner committed to innovation in SD WAN and security solutions.. The evolving internal restructuring would have tested the strength of the company's ability to adapt to the industry's crises. Chou's direction-an application of fairness and helping with this transition-would have placed the employees in much better positions, proving that Chou could practice both ways-in doing so, ensuring innovation and welfare for its workers.
On looking into his leadership, Chou cites Elon Musk as one major source of inspiration. Musk's dare-to-dream and dare-to-risk attitudes in pursuing innovative ideas really fit with Chou's own way in leading Lanner through tough pathways. Musk's willingness to face the public with his ideas resonates with Chou, who, too, relishes the burdens and joys of leadership in faith and confidence.
The Continued Success of Lanner
If Lanner Electronics USA continues to grow and change under the leadership of Terence Chou, then it's because they want to stay "ahead of the pack" in network and security fields. Lanner clearly has an edge in further success in the connected digital world with a commitment to innovation, quality and customer collaboration. Through strategic vision and deep commitment to excellence, Chou has certainly been guiding Lanner USA to even greater achievement in the years to come.
About the Leader
Terence Chou, General Manager of Lanner Electronics USA Inc, has lead Lanner USA in expanding over the past 1996 with innovation, quality, and building trust over various new technology markets.
